Economics of Corporate and Competitive Strategy
Published on 27. March 2014
Book
Paperback/Softback
432 pages
978-0-19-926745-3 (ISBN)
Description
This book provides an excellent theoretical grounding in the key economic principles of strategy with a focus on the routes to and the constraints on value creation. Assuming little prior knowledge of economics, the book presents economic concepts accessibly and concisely. With little use of algebra it follows a clear and logical structure, divided into three main areas: Eliminate or Dominate, Co-operate, and Create Sustainable Advantage. Pedagogically enhanced, each chapter will feature: learning objectives, keywords, discussion questions, tasks and problems, learning outcomes, European examples and case studies, and further reading. This text is supported by a companion web site containing an Instructors Manual and PowerPoint slides.
More details
Language
English
Place of publication
Oxford
United Kingdom
Target group
College/higher education
Economics of Business Strategy' is taught mainly to final year undergraduate business students and to MBA students as an optional course. Other similar courses have titles such as: 'Economics of Strategy', 'Economics of Corporate Strategy'. This will be a core text on such courses.
Illustrations
Illustrations
Dimensions
Height: 246 mm
Width: 189 mm
ISBN-13
978-0-19-926745-3 (9780199267453)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
John Scouller is a Senior Lecturer in the department of Economics, University of Strathclyde. He has many years experience of teaching and designing courses and has published widely, including a Business Economics textbook in 1999. Roger Perman is a Senior Lecturer in the department of Economics, University of Strathclyde. He has many years experience of teaching and designing courses and has published widely, including a Business Economics textbook in 1999.
Content
1. Introduction; 2. Understanding Organisational Purpose and Assessing Performance; 3. Costs: Understanding the Fundamental Concepts; 4. Costs, Market Structure and Competitive and Corporate Strategy; 5. The Organization's Environment: Introduction; 6. Understanding Markets and Market Forces; 7. Understanding Competition and 'Market Attractiveness'; 8. Eliminate or Dominate the Competition: Understanding Monopoly, its Uses and its Limits; 9. Cooperate or Coordinate with the Competition: Understanding Rivalry and Interdependence; 10. Create a Sustainable Competitive Advantage; 11. Understanding Corporate Boundaries and the Search for Value: Vertical Integration and Disintegration; 12. Understanding Corporate Boundaries and the Search for Value: Diversification and Refocusing; 13. Understanding Methods of Changing Corporate boundaries; 14. Option Appraisal and Evaluation