
Festive
The Art and Design of Promotional Mailing
Witham Scott(Author)
Rotovision (Publisher)
Published on 31. October 2002
Book
Hardback
208 pages
978-2-88046-738-8 (ISBN)
Description
This text shows how design consultancies around the world answer the nightmare brief, "what shall we do for Christmas this year?" It contains solutions to one of the oldest problems - how to reinvent ways to charm and thank clients for their business and convince them that you are the best creative resource they have. From specially commissioned bottles of vodka to pressed aluminium, from live Christmas trees to complete illuminated building facades, this book showcases ingenuity and imagination, and includes the thoughts and rationale of the designers whose work is featured.
More details
Language
English
Place of publication
Mies
Switzerland
Target group
Professional and scholarly
College/higher education
Illustrations
150 colour illustrations
Dimensions
Height: 285 mm
Width: 240 mm
Thickness: 25 mm
Weight
1340 gr
ISBN-13
978-2-88046-738-8 (9782880467388)
Schweitzer Classification
Other editions
Previous edition
Book
09/2004
1st Edition
Rotovision
€25.00
Article exhausted; check for reprint