Who is Who in High Fidelity
Typen, Storys, Unternehmen - Bd. 1 Personalities, Stories, Enterprises - Vol. 1
Published on 14. May 2015
Book
372 pages
978-3-00-049373-7 (ISBN)
Description
Wer steckt eigentlich dahinter? Wer hat's erfunden? Häufig zeigen HiFi-Komponenten ein individuelles Design, das wir sofort erkennen und mit einer Marke verknüpfen. Sie haben ein Gesicht, das uns vertraut ist und Vertrauen weckt. Aber neben diesem Markenantlitz der Corporate Identity gibt es auch reale Gesichter: Botschafter der Marken, engagierte Vertriebsleiter, findige Service-Techniker und über die Jahre liebgewonnene Ladenbesitzer, die vor und nach dem Kauf beratend helfen. Manchmal steht sogar nicht nur ein global agierender Konzern hinter einem Produkt, sondern ein echter Kopf, ein Entwickler mit seiner Persönlichkeit dafür gerade. Insbesondere in solchen Fällen machen wir von FIDELITY immer wieder die Erfahrung, dass Geräte den Charakter ihres Schöpfers in Klang transformieren, dass sie so klingen, wie ihr Erbauer wirkt. Mal lässig, mal nervös, mal leise wunderschön und ein andermal erst ab einem gewissen Pegel zu ertragen. Einerseits penibel und kleinkariert, andererseits großzügig und weltmännisch. Ob wir uns das nur einbilden oder ob Schöpfergeist tatsächlich Schaltungen durchdringen kann, können Sie nun selbst nachprüfen. Wir haben versucht, dem Mensch hinter der Maschine nachzuspüren, und es ist uns durchweg gelungen, Aspekte zutage zu fördern, die bislang unbeachtet blieben. Vielleicht muss man gar nicht wissen, ob ein Entwickler Yoga praktiziert, gern auf Berge steigt, segelt oder Motorrad fährt - für den Musikgenuss ist das sicher unnötig. Aber möglicherweise erschließt es einen neuen Zugang zu HiFi, einen persönlicheren, der über die technischen Daten hinausgeht.
Who really came up with the idea? Who is the inventor behind it? Frequently, hi-fi components have such a distinctive design that we can instantly spot them in a crowd and associate them with a particular brand. They have a face that we know and trust. But there is much more to it than the face of the product. The faces of real people are part of these products as well: brand ambassadors, tireless sales directors, inventive service technicians and highly valued store owners who offer helpful support both before and after a sale. Sometimes, it is not just a global company that stands behind a product. Rather, it is a real individual, a developer who has poured his or her entire being into it. At such times, we at FIDELITY see over and over again that these products transform the character of their designers into the sound we hear, ensuring that these components perform just as their makers appear in person to us. At times, nonchalant, jittery or quietly beautiful. At other times, tolerable only at a certain level. On the one hand, nit-picking and narrow-minded. On the other, magnanimous and cosmopolitan. You can decide for yourself whether this is simply a figment of our imagination or whether creative genius really does act as a galvanizing force. In our search, we have talked to the people behind the components and brought aspects about them to light that have remained hidden in the shadows up to now. Perhaps, you do not need to know if a developer does yoga, likes to climb mountains, goes sailing or rides motorcycles-such information has nothing to do with your music pleasure. But, perhaps, this will open a new path into the world of hi-fi, a more personal passage that ventures beyond this industry's dry tables of technical details.
Who really came up with the idea? Who is the inventor behind it? Frequently, hi-fi components have such a distinctive design that we can instantly spot them in a crowd and associate them with a particular brand. They have a face that we know and trust. But there is much more to it than the face of the product. The faces of real people are part of these products as well: brand ambassadors, tireless sales directors, inventive service technicians and highly valued store owners who offer helpful support both before and after a sale. Sometimes, it is not just a global company that stands behind a product. Rather, it is a real individual, a developer who has poured his or her entire being into it. At such times, we at FIDELITY see over and over again that these products transform the character of their designers into the sound we hear, ensuring that these components perform just as their makers appear in person to us. At times, nonchalant, jittery or quietly beautiful. At other times, tolerable only at a certain level. On the one hand, nit-picking and narrow-minded. On the other, magnanimous and cosmopolitan. You can decide for yourself whether this is simply a figment of our imagination or whether creative genius really does act as a galvanizing force. In our search, we have talked to the people behind the components and brought aspects about them to light that have remained hidden in the shadows up to now. Perhaps, you do not need to know if a developer does yoga, likes to climb mountains, goes sailing or rides motorcycles-such information has nothing to do with your music pleasure. But, perhaps, this will open a new path into the world of hi-fi, a more personal passage that ventures beyond this industry's dry tables of technical details.