Sales Promotion Essentials
The 10 Basic Sales Promotion Techniques...and How to Use Them
McGraw-Hill Contemporary (Publisher)
2nd Edition
Published on 12. December 1991
Book
Hardback
280 pages
978-0-8442-3366-6 (ISBN)
More details
Series
Edition
2nd Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
Ill.
Dimensions
Height: 240 mm
Width: 190 mm
Weight
670 gr
ISBN-13
978-0-8442-3366-6 (9780844233666)
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Schweitzer Classification