
The Elements of Electronic Communication
Heidi Schultz(Author)
Pearson (Publisher)
Published on 1. August 1999
Book
Paperback/Softback
132 pages
978-0-205-28646-1 (ISBN)
Description
The Elements of Electronic Communication is a brief, practical, how-to guide to effective electronic communication. It puts the contemporary technology of electronic media into context by offering examples of how writers create electronic messages and how receivers of electronic messages respond.
The Elements of Electronic Communication offers real examples of both effective and ineffective websites and e-mail messages. Sample messages from business, government, medicine, media, higher education, not-for-profit organizations, and the home serve to contextualize electronic media and introduce readers to issues involving electronic communication and privacy.
This guide provides succinct, up-to-date information on the appropriate format, style, content, and organization of websites and e-mail, helping readers create their own electronic messages for both public and private distribution.
The Elements of Electronic Communication offers real examples of both effective and ineffective websites and e-mail messages. Sample messages from business, government, medicine, media, higher education, not-for-profit organizations, and the home serve to contextualize electronic media and introduce readers to issues involving electronic communication and privacy.
This guide provides succinct, up-to-date information on the appropriate format, style, content, and organization of websites and e-mail, helping readers create their own electronic messages for both public and private distribution.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 220 mm
Width: 140 mm
Thickness: 10 mm
Weight
200 gr
ISBN-13
978-0-205-28646-1 (9780205286461)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Preface.
Introduction.
1.Electronic Mail.
Why Send Email?
When is Email Appropriate?
When is Email Inappropriate?
Email Accounts and Addresses.
Conducting a Situational Analysis.
Organizing a Email Message.
Formatting Conventions.
Responding to Email Messages.
Issues Regarding Email.
2.The World Wide Web.
Purpose.
Audience.
Style and Tone.
Establishing and Maintaining Credibility.
Web Site Construction and Navigation.
Web Addresses.
Design and Layout.
Privacy, Legal, and Ethical Issues.
Memory, Load Time, Graphics, and Audio.
3.The Usenet.
The Usenet's Organization.
The Content of Newsgroups.
Accessing the Usenet.
The Usefulness of the Usenet.
Writing for the Usenet.
The Global Usenet Audience.
Introduction.
1.Electronic Mail.
Why Send Email?
When is Email Appropriate?
When is Email Inappropriate?
Email Accounts and Addresses.
Conducting a Situational Analysis.
Organizing a Email Message.
Formatting Conventions.
Responding to Email Messages.
Issues Regarding Email.
2.The World Wide Web.
Purpose.
Audience.
Style and Tone.
Establishing and Maintaining Credibility.
Web Site Construction and Navigation.
Web Addresses.
Design and Layout.
Privacy, Legal, and Ethical Issues.
Memory, Load Time, Graphics, and Audio.
3.The Usenet.
The Usenet's Organization.
The Content of Newsgroups.
Accessing the Usenet.
The Usefulness of the Usenet.
Writing for the Usenet.
The Global Usenet Audience.