Business Scenarios: A Context-Based Approach to Business Communication
Published on 16. February 2005
Book
Paperback/Softback
160 pages
978-0-07-298424-8 (ISBN)
Description
To move students beyond theory to the application of business communication principles, this book drops students into workplace scenarios and requires them to respond by writing business messages or by presenting business ideas. To make the experience challenging for students, this book progresses from business communication basics to challenging rhetorical situations. At each step along the way, students get the groundwork they need to wrestle with the real-world business situations that require written or spoken responses. In short, this book takes the concept "critical thinking" and puts it to the test by challenging students to make informed rhetorical choices in the face of increasingly complex or difficult situations.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 231 mm
Width: 160 mm
Thickness: 9 mm
Weight
213 gr
ISBN-13
978-0-07-298424-8 (9780072984248)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Professor and Director of Management and Corporate Communication at the Kenan-Flager Business School, University of North Carolina at Chapel Hill. She teaches oral and written business communication at the undergraduate, MBA,executive MBA, and Executive Education levels. Her research emphasize electronic communications issues as well as the presentations styles of successful business professional. She is the author of the book The Elements of Electronic Communication.
Content
Building Blocks for Business Communication: A refresher.Chapter 1. Business Writing BasicsChapter 2. Business Speaking BasicsCommunication Strategy: Understanding how your role, your reason for communicating, and your audience affect the choices you make about your message.Chapter 3. S.N. Boyce and Its Catalog Division Document Design: Applying audience-centered techniques that increase your audience's reading efficiency.Chapter 4. Wake Partners - The "New Conservative Mutual Fund"Tone: Written words affect how your audience "hears" you. Chapter 5. It Has Come to My Attention . . .Short Business Messages: Writing informative, bad news, and persuasive messages.Chapter 6. Payroll's Paperless Payday (informative message)Chapter 7. Do Not Park Here . . . or Here . . . or Here (negative message)Chapter 8. Special "No Interest/No Payments for 12 Months" Promotion (persuasive message)Chapter 9. Fewer Injuries for Warehouse Employees (persuasive message)Reports: Putting together longer documents.Chapter 10. Midwest University Named "Number One Party School"Oral Communication: Creating and delivering business presentations.Chapter 11. The Big National Presentation (informative presentation)Chapter 12. Turn Out the Lights (negative presentation)Crisis CommunicationChapter 13. Diner BewareChapter 14. District of Columbia Water and Sewer Authority - Communicating Health Hazards to the Public