Profiting from Uncertainty

Reviews / Votes

"Paul Schoemaker belongs to an extremely exclusive club -- the one for business authors who are both leading-edge practitioners and academic researchers. This extraordinary book offers eminently practical, yet theoretically pure, advice for managers in these uncertain times." -- Hugh Courtney, Ph.D. McKinsey consultant and author of 20/20 Foresight "The title says it all...Schoemaker guides us through the uncertainties and anxieties that confound business post-dotcom/post-September 11/post-Enron/post-economic downturn. He shows how businesspeople can create scenarios that will make them prepared and how the prepared can exploit the opportunities inherent in an uncertain world." -- Professor Marvin Zonis, Graduate School of Business, University of Chicago "This is the strategic equivalent of a good liberal arts education. It teaches you a broad-based approach that will keep you from being surprised by change." -- Alberto Ibargueen Publisher, The Miami Herald "Paul Schoemaker describes a strategic process that will better prepare organizations for the future. This book is an invaluable guide for managers in both the public and private sectors." -- Henry Hatch, 47th Chief of the U.S. Army Corps of Engineers and Commanding General