Sloganization in Language Education Discourse

Reviews / Votes

This timely collection of courageous, critical and disturbing case studies of scholarly branding to promote academic research should remind teachers and researchers, but also administrators, publishers and funding institutions to keep scholarly discourse honest if it wants to remain legitimate. Sloganization is a pervasive phenomenon well worth further critical investigation. * Claire Kramsch, University of California, Berkeley, USA * In an age of sound bites and tweets, marketing and impact agendas, here comes a book of sane, reasoned, advocacy for a critical view of the slogans which dominate language education worldwide, in English. The authors, drawn from an extensive and impressive array of contexts and sub-disciplines of Applied Linguistics, Modern Languages and Language Pedagogy, offer up their slogans to the slaughter and leave us destabilised and with a clearer view of the ways in which our work is easily colonised by words, heavy with ideological character. If ever a book was needed as an antidote to impact and lazy band-wagonism, this is it. * Alison Phipps, UNESCO Chair: Refugee Integration through Languages and the Arts; Professor of Languages and Intercultural Studies, University of Glasgow, UK * The volume is a timely and path-breaking contribution to the field and will be an invaluable resource for both experienced and emerging researchers and teacher educators. -- Saeed Karimi-Aghdam, Nord University, Norway * Applied Linguistics 2019 *