Business Research Methods
13th Edition
Published on 24. May 2018
Book
Paperback/Softback
978-1-259-91893-3 (ISBN)
Description
The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
More details
Edition
13th edition
Language
English
Place of publication
OH
United States
Target group
College/higher education
Illustrations
Illustrations, unspecified
Dimensions
Height: 285 mm
Width: 218 mm
Thickness: 26 mm
Weight
1408 gr
ISBN-13
978-1-259-91893-3 (9781259918933)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.
www.linkedin.com/in/pamelaschindler/
www.linkedin.com/in/pamelaschindler/
Content
Part 1: Build the Foundation for Business Research
Chapter 1 Research Foundations and Fundamentals
Chapter 2 The Research Process: An Overview
Chapter 3 Stage 1: Clarify the Research Question
Part 2: The Design of Business Research
Chapter 4 Research Design: An Overview
Chapter 5 Stage 2: Sampling Design
Chapter 6 Stage 2: Data Collection Design: Qualitative Research
Chapter 7 Stage 2: Data Collection Design: Observation Research
Chapter 8 Stage 2: Data Collection Design: Experiments
Chapter 9 Stage 2: Data Collection Design: Survey Research
Part 3: Measurement
Chapter 10: Stage 3: Measurement Foundations
Chapter 11: Stage 3: Measurement Questions
Chapter 12: Stage 3: Measurement Instruments
Part 4: Collect, Prepare, and Examine Data
Chapter 13: Stage 3: Collect, Prepare, and Examine Data
Part 5: Analyze and Interpret Data
Chapter 14: Stage 4: Hypothesis Testing
Chapter 15: Stage 4: Measures of Association
Part 6: Report the Research
Chapter 16: Stage 5: Research Reports: Supported Insights and Recommendations
Part 7: Research Project Overview
Chapter 17: An Integrated Example.
Appendices
A: Business Research Proposals and RFPs
B: Focus Group Discussion Guide
C: Nonparametric Significance Tests
D: Selected Statistical Tables
Chapter 1 Research Foundations and Fundamentals
Chapter 2 The Research Process: An Overview
Chapter 3 Stage 1: Clarify the Research Question
Part 2: The Design of Business Research
Chapter 4 Research Design: An Overview
Chapter 5 Stage 2: Sampling Design
Chapter 6 Stage 2: Data Collection Design: Qualitative Research
Chapter 7 Stage 2: Data Collection Design: Observation Research
Chapter 8 Stage 2: Data Collection Design: Experiments
Chapter 9 Stage 2: Data Collection Design: Survey Research
Part 3: Measurement
Chapter 10: Stage 3: Measurement Foundations
Chapter 11: Stage 3: Measurement Questions
Chapter 12: Stage 3: Measurement Instruments
Part 4: Collect, Prepare, and Examine Data
Chapter 13: Stage 3: Collect, Prepare, and Examine Data
Part 5: Analyze and Interpret Data
Chapter 14: Stage 4: Hypothesis Testing
Chapter 15: Stage 4: Measures of Association
Part 6: Report the Research
Chapter 16: Stage 5: Research Reports: Supported Insights and Recommendations
Part 7: Research Project Overview
Chapter 17: An Integrated Example.
Appendices
A: Business Research Proposals and RFPs
B: Focus Group Discussion Guide
C: Nonparametric Significance Tests
D: Selected Statistical Tables