Business Research Methods: 2025 Release ISE
15th Edition
Published on 14. March 2025
Book
Paperback/Softback
704 pages
978-1-265-21374-9 (ISBN)
Description
Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. With comprehensive summaries aligned to learning objectives, the material is accessible and relevant. Multipurpose discussion questions invite lively classroom conversations, drawing on real-world business situations to deepen understanding. The appendices provide valuable insights and active learning opportunities, while the instructor's manual equips educators with essential teaching tools. This resource serves as a vital foundation for navigating the complexities of business research.
More details
Edition
15th edition
Language
English
Place of publication
OH
United States
Target group
College/higher education
US School Grade: From College Freshman to College Graduate Student
Weight
1329 gr
ISBN-13
978-1-265-21374-9 (9781265213749)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institution's Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.
www.linkedin.com/in/pamelaschindler/
www.linkedin.com/in/pamelaschindler/
Content
1. Research Foundations and Fundamentals
2. The Research Process: An Overview
3. Stage 1: Clarify the Research Question
4. Stage 2: Research Design, An Overview
5. Stage 2: Sampling Design
Appendix: Calculate the Sample Size
6. Stage 2: Data Collection Design: Qualitative Research
7. Stage 2: Data Collection Design: Observation Research
8. Stage 2: Data Collection Design: Experiments
9. Stage 2: Data Collection Design: Survey Research
10. Stage 3: Measurement Foundations
11. Stage 3: Measurement Questions
Appendix: Sources of Measurement Questions
12 Stage 3: Measurement Instruments
13. Stage 3: Collect, Prepare, and Examine Data
Appendix: Better Tables
Appendix: Review: Describing Data Statistically
14. Stage 4: Hypothesis Testing
15 Stage 4: Measures of Association
Appendix: Developing Insights
16. Stage 5: Research Reports: Support Insights and Recommendations
Appendix: Better Reports
17. An Integrated Example
Case Index
Appendix A: Business Research Proposals and RFPs (with Sample RFP)
Appendix B: Focus Group Discussion Guide
Appendix C: Nonparametric Significance Tests
Appendix D: Selected Statistical Tables
2. The Research Process: An Overview
3. Stage 1: Clarify the Research Question
4. Stage 2: Research Design, An Overview
5. Stage 2: Sampling Design
Appendix: Calculate the Sample Size
6. Stage 2: Data Collection Design: Qualitative Research
7. Stage 2: Data Collection Design: Observation Research
8. Stage 2: Data Collection Design: Experiments
9. Stage 2: Data Collection Design: Survey Research
10. Stage 3: Measurement Foundations
11. Stage 3: Measurement Questions
Appendix: Sources of Measurement Questions
12 Stage 3: Measurement Instruments
13. Stage 3: Collect, Prepare, and Examine Data
Appendix: Better Tables
Appendix: Review: Describing Data Statistically
14. Stage 4: Hypothesis Testing
15 Stage 4: Measures of Association
Appendix: Developing Insights
16. Stage 5: Research Reports: Support Insights and Recommendations
Appendix: Better Reports
17. An Integrated Example
Case Index
Appendix A: Business Research Proposals and RFPs (with Sample RFP)
Appendix B: Focus Group Discussion Guide
Appendix C: Nonparametric Significance Tests
Appendix D: Selected Statistical Tables