Strategic Management of Technological Innovation
4th Edition
Published on 16. December 2012
Book
Paperback/Softback
336 pages
978-0-07-802923-3 (ISBN)
Description
Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 228 mm
Width: 188 mm
Thickness: 12 mm
Weight
494 gr
ISBN-13
978-0-07-802923-3 (9780078029233)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Melissa A. Schilling is the Herzog Family Professor of Management at New York University Stern School of Business. She received her Bachelor of Science in business administration from the University of Colorado at Boulder, and a Doctor of Philosophy in strategic management from the University of Washington. Professor Schillings research focuses on innovation and strategy in high technology industries such as smartphones, video games, pharmaceuticals, biotechnology, electric vehicles, and renewable energies. She is particularly interested in platform dynamics, networks, creativity, and breakthrough innovation. This textbook, Strategic Management of Technological Innovation, is the number one innovation strategy text in the world. She also recently published Quirky:The Remarkable Story of the Traits, Foibles, and Genius Breakthrough Innovators Who Changed the World. Her research in innovation and strategy has earned her awards such as the National Science Foundation's CAREER Award, and the Best Paper in Management Science and Organization Science for 2007 Award. Her research has also appeared in leading academic journals such as Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, Strategic Management Journal, Journal of Economics and Management Strategy, Journal of Alzheimers Disease, and Research Policy. She also sits on the editorial review boards of Organization Science, Strategic Organization, Strategy Science, and Academy of Management Discoveries. Professor Schilling teaches courses in technology and innovation management, strategic management, corporate strategy, and strategy for social-mission-based organizations
Content
Chapter 1 - Introduction Part One - Industry Dynamics of Technological InnovationChapter 2 - Sources of Innovation Chapter 3 - Types and Patterns of InnovationChapter 4 - Standards Battles and Design Dominance Chapter 5 - Timing of EntryPart Two - Formulating Technological Innovation StrategyChapter 6 - Defining the Organization's Strategic DirectionChapter 7 - Choosing Innovation ProjectsChapter 8 - Collaboration Strategies Chapter 9 - Protecting InnovationPart Three - Implementing Technological Innovation Strategy Chapter 10 - Organizing for InnovationChapter 11 - Managing the New Product Development Process Chapter 12 - Managing New Product Development TeamsChapter 13 - Crafting a Deployment Strategy