
ISE Strategic Management of Technological Innovation
US edition
Melissa Schilling(Author)
McGraw-Hill Education (Publisher)
Published on 28. February 2019
Book
Paperback/Softback
736 pages
978-1-260-56579-9 (ISBN)
Article exhausted; check for reprint
Description
Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
More details
Edition
6 ed
Language
English
Place of publication
OH
United States
Target group
College/higher education
Illustrations
77 Illustrations, unspecified
Dimensions
Height: 226 mm
Width: 175 mm
Thickness: 18 mm
Weight
454 gr
ISBN-13
978-1-260-56579-9 (9781260565799)
Schweitzer Classification
Other editions
New editions

Melissa Schilling
Strategic Management of Technological Innovation ISE
Book
03/2022
7th Edition
McGraw-Hill Education
€61.42
Available immediately
Additional editions
Book
01/2019
Ingram
€86.42
Article exhausted; check different version

Melissa Schilling
Strategic Management of Technological Innovation
Book
03/2016
5th Edition
McGraw-Hill Education
€188.65
Article exhausted; check different version
Previous edition

Melissa Schilling
Strategic Management of Technological Innovation
Book
03/2016
5th Edition
McGraw-Hill Education
€81.89
Article exhausted; check for reprint
Person
Melissa A. Schilling is the Herzog Family Professor of Management at New York University Stern School of Business. She received her Bachelor of Science in business administration from the University of Colorado at Boulder, and a Doctor of Philosophy in strategic management from the University of Washington. Professor Schillings research focuses on innovation and strategy in high technology industries such as smartphones, video games, pharmaceuticals, biotechnology, electric vehicles, and renewable energies. She is particularly interested in platform dynamics, networks, creativity, and breakthrough innovation. This textbook, Strategic Management of Technological Innovation, is the number one innovation strategy text in the world. She also recently published Quirky:The Remarkable Story of the Traits, Foibles, and Genius Breakthrough Innovators Who Changed the World. Her research in innovation and strategy has earned her awards such as the National Science Foundation's CAREER Award, and the Best Paper in Management Science and Organization Science for 2007 Award. Her research has also appeared in leading academic journals such as Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, Strategic Management Journal, Journal of Economics and Management Strategy, Journal of Alzheimers Disease, and Research Policy. She also sits on the editorial review boards of Organization Science, Strategic Organization, Strategy Science, and Academy of Management Discoveries. Professor Schilling teaches courses in technology and innovation management, strategic management, corporate strategy, and strategy for social-mission-based organizations
Content
Preface vi
1 Introduction 1
PART ONE
Industry Dynamics of Technological Innovation 13
2 Sources of Innovation 15
3 Types and Patterns of Innovation 43
4 Standards Battles and Design Dominance 67
5 Timing of Entry 89
PART TWO
Formulating Technological Innovation Strategy 107
6 Defining the Organization's Strategic Direction 109
7 Choosing Innovation Projects 129
8 Collaboration Strategies 153
9 Protecting Innovation 183
PART THREE
Implementing Technological Innovation Strategy 209
10 Organizing for Innovation 211
11 Managing the New Product Development Process 235
12 Managing New Product Development Teams 265
13 Crafting a Deployment Strategy 283
1 Introduction 1
PART ONE
Industry Dynamics of Technological Innovation 13
2 Sources of Innovation 15
3 Types and Patterns of Innovation 43
4 Standards Battles and Design Dominance 67
5 Timing of Entry 89
PART TWO
Formulating Technological Innovation Strategy 107
6 Defining the Organization's Strategic Direction 109
7 Choosing Innovation Projects 129
8 Collaboration Strategies 153
9 Protecting Innovation 183
PART THREE
Implementing Technological Innovation Strategy 209
10 Organizing for Innovation 211
11 Managing the New Product Development Process 235
12 Managing New Product Development Teams 265
13 Crafting a Deployment Strategy 283