Consumer Behavior
Published in December 1990
Book
Paperback/Softback
800 pages
978-0-13-172859-2 (ISBN)
Description
This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.
More details
Edition
New ed of 4 Revised ed
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Dimensions
Height: 256 mm
Width: 206 mm
Weight
1262 gr
ISBN-13
978-0-13-172859-2 (9780131728592)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
04/2003
8th Edition
Pearson
€58.17
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