Marketing
Principles and Strategies
Published on 1. January 1987
Book
Hardback
736 pages
978-0-07-554934-5 (ISBN)
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 260 mm
Width: 208 mm
Weight
1670 gr
ISBN-13
978-0-07-554934-5 (9780075549345)
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Schweitzer Classification