Make it Bigger

An outspoken voice in the world of graphic design, Paula Scher has developed a reputation for her bold, modern graphics and her incisive, sometimes stinging, critiques of the design profession. In this work, Scher reveals her thoughts on design practice, drawing on her own experiences as one of the leading designers in the USA. It can also be used as an instructive guide for all those who navigate the difficult path between clients, employees, corporate structures, artists and design professionals. The volume also provides a survey of Scher's work, from her designs as art director at Columbia Records, to her identity for New York's Public Theater, to her work for the "New York Times", Herman Miller, and the American Museum of Natural History's Rose Center planetarium.