Digital Threads
The Small Business and Entrepreneur Playbook for Digital First Marketing
Published on 1. October 2024
Book
Hardback
306 pages
979-8-9906127-5-4 (ISBN)
Description
Digital Threads offers insights for small businesses and entrepreneurs to master digital marketing. Learn to build an online presence, leverage social media, use AI tools, and repurpose content for measurable results and growth.
More details
Language
English
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 19 mm
Weight
576 gr
ISBN-13
979-8-9906127-5-4 (9798990612754)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Neal Schaffer is a renowned digital marketing consultant, Fractional CMO, and university educator with over a decade of experience helping businesses and entrepreneurs harness the power of digital marketing. He is the author of five influential books, including "Maximize Your Social" and "The Age of Influence," which have been widely recognized for their practical insights and strategic guidance.Neal's expertise spans social media, influencer marketing, content strategy, and the latest digital marketing technologies. As a sought-after speaker, he has captivated audiences on hundreds of stages across four continents and in more than a dozen countries, sharing his knowledge and passion for digital marketing. His engaging and informative presentations have earned him a reputation as a trusted voice in the industry.In addition to his consulting work, Neal teaches influencer marketing and personal branding at UCLA Extension and social media marketing at Rutgers Business School. His academic background and real-world experience provide a unique perspective that bridges the gap between theory and practice. Neal's ability to demystify complex digital marketing concepts and present them in an accessible, actionable way has made him a go-to resource for businesses of all sizes.Neal is also the host of the popular podcast "Your Digital Marketing Coach," where he shares tips, strategies, and insights on all things digital marketing. Through his podcast, blog, and YouTube channel, Neal reaches a global audience of marketers, entrepreneurs, and business owners, empowering them to navigate the ever-evolving digital landscape with confidence and success.His latest book, "Digital Threads," continues this mission by offering a comprehensive guide to digital marketing for small businesses and entrepreneurs. Drawing on his extensive experience as a Fractional CMO and educator, Neal provides actionable advice and practical strategies to help readers build and grow their brands in a digital-first economy.Whether you're just starting out or looking to enhance your current strategies, Neal Schaffer's expertise and proven track record make him a trusted authority in the field of digital marketing.