The Age of Influence
The Power of Influencers to Elevate Your Brand
Published on 6. February 2020
Book
Paperback/Softback
288 pages
978-1-4002-1636-9 (ISBN)
Description
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.
We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today's climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.
Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.
In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:
Identify,?approach, and engage the right influencers for their brand or product.
Determine?what resources to put behind influencer campaigns.
Manage the business side of influencer marketing, including tools that will help?measure ROI.
Develop?their brand's social media voice to become an influencer in its own right.
This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today's climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.
Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.
In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:
Identify,?approach, and engage the right influencers for their brand or product.
Determine?what resources to put behind influencer campaigns.
Manage the business side of influencer marketing, including tools that will help?measure ROI.
Develop?their brand's social media voice to become an influencer in its own right.
This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Reviews / Votes
'Every business creates vast amounts of content. Each one needs to spend significant resources to market and distribute their content. Perhaps the best way to do this is through an influencer strategy...and this book is the new influencer handbook.'-Joe Pulizzi, Author, Killing Marketing, Content Inc. and Epic Content Marketing, Founder, Content Marketing Institute 'Neal has written the manifesto for influencer marketing. If you're trying to figure out how your business can IGNITE from the explosion of digital influencers, look no further.'
-John Lee Dumas of Entrepreneurs on Fire 'Trust is essential for the modern marketer. Working with trusted influencers is the lever that can break open opportunity. Neal Schaffer shows you precisely how to unleash influence so you can rapidly accomplish your marketing goals,'
-Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World 'Whether you want to become an influencer or influence an influencer Neal's book is such a smart, important read'
-John Jantsch, author of The Self-Reliant Entrepreneur and Duct Tape Marketing ''The Age of Influence' is a great book exploring the world's most desired marketing discipline. Few get it more than Neal Schaffer who unlocks the key to creation of truly powerful influencer campaigns. 'The Age of Influence' is a highly informative book - and powerful addition to your marketing library.'
-Martin Lindstrom, New York Times best-selling author of Buyology and Small Data 'On time and on-target, The Age of Influence is the ultimate guide to the most important customer acquisition technique of the 2020s. If you don't read it, your competition will.'
-Jay Baer founder of Convince and amp; Convert and co-author of Talk Triggers
More details
Language
English
Place of publication
United States
Publishing group
HarperCollins Focus
Product notice
Paperback (trade)
Unsewn / adhesive bound
With dust jacket
Dimensions
Height: 214 mm
Width: 141 mm
Thickness: 22 mm
Weight
223 gr
ISBN-13
978-1-4002-1636-9 (9781400216369)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
03/2020
HarperCollins
€8.99
Available for download
Person
For almost a decade, Neal Schaffer has been a trusted leading educator in the world of social media for business. Beyond consulting with dozens of companies large and small and teaching social media marketing to executives at universities in the United States, Ireland, and Finland, Schaffer has been hired by leading brands as an influencer and spoken on influencer marketing at conferences around the globe. He's launched and managed influencer marketing campaigns on behalf of his agency clients and consulted and educated countless more.