
Digital Signage
Software, Networks, Advertising, and Displays: A Primer for Understanding the Business
Jimmy Schaeffler(Author)
Focal Press
1st Edition
Published on 7. April 2008
Book
Paperback/Softback
296 pages
978-0-240-81041-6 (ISBN)
Description
Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.
Reviews / Votes
"As digital signage grows and is becoming prolific, and has teetering from being a 'technology push' to being a 'market pull' many new suppliers, system integrators, content producers and network operators are getting on the bandwagon. This book is a 'must read' for such companies and those seeking to leverage existing offerings, organization or infrastructure to serve or diversify into this new market."- Lyle Bunn, Principal & Strategy Architect of Bunn Co. and noted authority on the digital signage industry "Jimmy Schaeffler's recent book explaining the "world of digital signage" works well for many levels of business people, including those new to the digital signage business. It helps a great deal to develop this area of the digital industry. For us at Hannover Fairs, the producers of CeBIT (the world's leading digital marketplace trade show event), this book is a perfect orientation to this exciting new "
-Ernst Raue, board member for Deutsche Messe, organizer of the annual CeBIT convention.
"As digital signage grows and is becoming prolific, and has teetering from being a 'technology push' to being a 'market pull' many new suppliers, system integrators, content producers and network operators are getting on the bandwagon. This book is a 'must read' for such companies and those seeking to leverage existing offerings, organization or infrastructure to serve or diversify into this new market."
-Lyle Bunn, Principal & Strategy Architect of Bunn Co. and noted authority on the digital signage industry
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Professional Practice & Development
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 16 mm
Weight
432 gr
ISBN-13
978-0-240-81041-6 (9780240810416)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Jimmy Schaeffler
Digital Signage
Software, Networks, Advertising, and Displays: A Primer for Understanding the Business
Book
03/2016
1st Edition
Routledge
€252.30
Shipment within 10-20 days

Jimmy Schaeffler
Digital Signage
Software, Networks, Advertising, and Displays: A Primer for Understanding the Business
E-Book
09/2012
1st Edition
Routledge
€77.99
Available for download

Jimmy Schaeffler
Digital Signage
Software, Networks, Advertising, and Displays: A Primer for Understanding the Business
E-Book
09/2012
1st Edition
Routledge
€77.99
Available for download
Person
Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea, CA, since 1995. The company provides consulting services with focused expertise in cable, satellite, wireless and telephony, and such new, advanced services as VOD, DVRs, HDTV, interactive TV and satellite radio. Schaeffler's insights and views are reported in such publications as Investor's Business Daily, Time Magazine, Business Week and The Wall Street Journal. He is also a regular speaker at NAB, NCTA Cable Show, and CES.
Content
1. The Big Picture: An Overview of Digital Signage
2. What is Digital Signage?
3. What's Driving Digital Signage?
4. When And Where To Use Digital Signage?
5. Content
6. Who's Right For Digital Signage?
7. How To Chose Your Digital Signage
8. Business Models
9. International Digital Signage
10. Where and How To Start
11. The Future of Digital Signage
2. What is Digital Signage?
3. What's Driving Digital Signage?
4. When And Where To Use Digital Signage?
5. Content
6. Who's Right For Digital Signage?
7. How To Chose Your Digital Signage
8. Business Models
9. International Digital Signage
10. Where and How To Start
11. The Future of Digital Signage