The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time
2nd Edition
Published on 16. September 2014
Book
Paperback/Softback
224 pages
978-0-07-184115-3 (ISBN)
Description
The Definitive Guide to Twitter Success Fully Updated and ExpandedFEATURING new statistics, strategies, and case studies
You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!
Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way.
Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you:
Secrets to building influence on TwitterThe formula behind every Twitter business success22 ways to build an audience who wants to connect with youContent strategies, time savers, and useful tips20 ways to use Twitter as a competitive advantage
Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!
You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!
Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way.
Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you:
Secrets to building influence on TwitterThe formula behind every Twitter business success22 ways to build an audience who wants to connect with youContent strategies, time savers, and useful tips20 ways to use Twitter as a competitive advantage
Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!
More details
Person
MARK W. SCHAEFER is a college educator, consultant, and blogger and the author of Return on Influence and Born to Blog.
Content
Introduction
PART 1: Immersion
Chapter 1 Discovering the Tao of Twitter
Chapter 2 The Tao of Twitter in Action
Chapter 3 The Tao Explained
Chapter 4 The Business Benefits of Twitter
Chapter 5 Tao 1: Finding Your Tribe
Chapter 6 Tao 2: Providing Meaningful Content
Chapter 7 Tao 3: Authentic Helpfulness
Chapter 8 Unraveling Twitter
Chapter 9 #Hashtag-mania
Chapter 10 Lists -- The Key to Twitter Sanity
Chapter 11 Twitter Time-Savers
Chapter 12 Balancing Personal and Professional
PART 2: ADVANCED CONCEPTS
Chapter 13 Next steps
Chapter 14 Becoming a Top Cat on Twitter Chats
Chapter 15 The Awesome Power of Twitter Search
Chapter 16 Advertising on Twitter
Chapter 17 25 Ideas to Toast Your Competition
Chapter 18 Tao Power: Putting It All Together
Acknowledgements
About the Author
PART 1: Immersion
Chapter 1 Discovering the Tao of Twitter
Chapter 2 The Tao of Twitter in Action
Chapter 3 The Tao Explained
Chapter 4 The Business Benefits of Twitter
Chapter 5 Tao 1: Finding Your Tribe
Chapter 6 Tao 2: Providing Meaningful Content
Chapter 7 Tao 3: Authentic Helpfulness
Chapter 8 Unraveling Twitter
Chapter 9 #Hashtag-mania
Chapter 10 Lists -- The Key to Twitter Sanity
Chapter 11 Twitter Time-Savers
Chapter 12 Balancing Personal and Professional
PART 2: ADVANCED CONCEPTS
Chapter 13 Next steps
Chapter 14 Becoming a Top Cat on Twitter Chats
Chapter 15 The Awesome Power of Twitter Search
Chapter 16 Advertising on Twitter
Chapter 17 25 Ideas to Toast Your Competition
Chapter 18 Tao Power: Putting It All Together
Acknowledgements
About the Author