The Narrative Subject
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Reviews / Votes
"The contextualization of individual stories in the global digital narrative space proves to be the most noteworthy strength of the book. Thanks to multiple glances at society, narrators, and sociocultural developments, the complexity of identity formation in the fi eld of tension between social meaning and individual appropriation becomes clear." (Kathrin Rothemund, Media Scholar, Berlin, Germany)"Stories like these show how networked and free of conventional rules storytellers operate on the Internet. Not only the narrative content, but also the narrative forms and intentions are changing. Schachtner's analyses contribute valuable insights to this. This book is a helpful inventory that is also useful as a guide." (Sebastian Meißner, Professor of Media Management at the University Macromedia, Hamburg, Germany)
"After reading this book, you will better understand the preference for the virtual world of Generation Y. Dealing with storytelling in the age of the Internet is worthwhile for everyone." (Helga Maria Wolf, Journalist and Co-Editor of the Austria Forum, Austria)
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Content
1. Introduction.- 2. Storytelling as a Cultural Practice and Life Form.- 3. The Narrative Space of the Internet.- 4. The Net Generation's Stories: A Typology.- 5. A Theoretical Postscript: Time, Space, the Self and the You, and Digital Media as Narrative Constructions.- 6. Narrating as an Answer to Socio-Cultural Challenges.- 7. Narrative Production of Culture.