Essentials of Entrepreneurship and Small Business Management
7th Edition
Published on 14. March 2013
Book
Paperback/Softback
720 pages
978-0-13-266679-4 (ISBN)
Description
Intended primarily for undergraduate courses in small business management or entrepreneurship, this text also provides practical content to anyone interested in starting their own business.
With a practical, "hands on" approach to entrepreneurship, this text aims to provide readers with the knowledge and tools they need to launch a business so that it has the greatest chance for success.
With a practical, "hands on" approach to entrepreneurship, this text aims to provide readers with the knowledge and tools they need to launch a business so that it has the greatest chance for success.
More details
Edition
7th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 276 mm
Width: 216 mm
ISBN-13
978-0-13-266679-4 (9780132666794)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Norman M. Scarborough | Jeffrey R. Cornwall
Essentials of Entrepreneurship and Small Business Management
Book
05/2015
8th Edition
Pearson
€230.64
Article is exhausted; no reprint
Content
I. THE CHALLENGE OF ENTREPRENEURSHIP
1. The Foundations of Entrepreneurship
2. Inside the Entrepreneurial Mind: From Ideas to Reality
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS
3. Designing a Competitive Business Model and Building a Solid Strategic Plan
4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
5. Forms of Business Ownership
6. Franchising and the Entrepreneur
7. Buying an Existing Business
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS
8. Building a Powerful Guerrilla Marketing Plan
9. E-Commerce and the Entrepreneur
10. Pricing Strategies
11. Creating a Successful Financial Plan
12. Managing Cash Flow
IV. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS
13. Sources of Financing: Equity and Debt
14. Choosing the Right Location and Layout
15. Global Aspects of Entrepreneurship
16. Building a New Venture Team and Planning for the Next Generation
Appendix: Sample Business Plan
Brief Cases
Name Index
Subject Index
1. The Foundations of Entrepreneurship
2. Inside the Entrepreneurial Mind: From Ideas to Reality
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS
3. Designing a Competitive Business Model and Building a Solid Strategic Plan
4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
5. Forms of Business Ownership
6. Franchising and the Entrepreneur
7. Buying an Existing Business
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS
8. Building a Powerful Guerrilla Marketing Plan
9. E-Commerce and the Entrepreneur
10. Pricing Strategies
11. Creating a Successful Financial Plan
12. Managing Cash Flow
IV. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS
13. Sources of Financing: Equity and Debt
14. Choosing the Right Location and Layout
15. Global Aspects of Entrepreneurship
16. Building a New Venture Team and Planning for the Next Generation
Appendix: Sample Business Plan
Brief Cases
Name Index
Subject Index