Effective Small Business Management
International Edition
10th Edition
Published on 27. February 2011
Book
Paperback/Softback
888 pages
978-0-13-237815-4 (ISBN)
Description
Discover how to successfully launch and manage a small business. Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides readers with the tools they need in order to launch and manage a small business. This edition features new and current examples, updated information on ethics and social responsibility, and several new pedagogical features.
More details
Edition
10th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 275 mm
Width: 217 mm
Thickness: 29 mm
Weight
1552 gr
ISBN-13
978-0-13-237815-4 (9780132378154)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Norman M Scarborough
Effective Small Business Management: Pearson New International Edition
Book
07/2013
10th Edition
Pearson Education Limited
€65.60
Article exhausted; check for reprint
Previous edition
Norman M. Scarborough | Thomas W. Zimmerer | Doug Wilson
Effective Small Business Management
International Edition
Book
07/2008
9th Edition
Pearson
€66.84
Article exhausted; check for reprint
Content
Section 1: The Challenge of Entrepreneurship Chapter 1: Entrepreneurs: The Driving Force behind Small Business Section 2: Building the Business Plan: Beginning Considerations Chapter 2: Strategic Management and the Entrepreneur Chapter 3: Choosing a Form of Ownership Chapter 4: Franchising and the Entrepreneur Chapter 5: Buying an Existing Business Chapter 6: Conducting a Feasibility Analysis and Crafting a Winning Business Plan Section 3: Building a Business Plan: Financial Issues Chapter 7: Creating a Solid Financial Plan Chapter 8: Managing Cash Flow Section 4: Building a Business Plan: Marketing Your Company Chapter 9: Building a Guerrilla Marketing Plan Chapter 10: Creative Use of Advertising and Promotion Chapter 11: Pricing and Credit Strategies Chapter 12: Global Marketing Strategies Chapter 13: E-Commerce and Entrepreneurship Section 5: Putting the Business Plan to Work: Finding Financing Chapter 14: Sources of Equity Financing Chapter 15: Sources of Debt Financing Section 6: Location and Layout Chapter 16: Location, Layout, and Physical Facilities Section 7: Managing a Small Business: Techniques for Enhancing Profitability Chapter 17: Supply Chain Management Chapter 18: Managing Inventory Section 8: Managing People: A Company's Most Valuable Resource Chapter 19: Staffing and Leading a Growing Company Section 9: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation Chapter 20: Management Succession and Risk Management Strategies in the Family Business Chapter 21: Ethics and Social Responsibility: Doing the Right Thing Chapter 22: The Legal Environment: Business Law and Government Regulation