Visual Content Strategy
Buddy Scalera(Author)
Routledge (Publisher)
1st Edition
Will be published approx. on 22. August 2099
Book
Paperback/Softback
192 pages
978-1-138-79899-1 (ISBN)
Description
Visual Content Strategy shows web designers and content strategists how to incorporate a visual aspect into content strategy that goes beyond the text buckets in well-designed web sites. By exploring how users physically view sites and apps and what sort of images appeal to certain audiences, this book explores a side of content strategy that has been overlooked. This guide also explores how best combine the text with images, how text can be the image (typography), how to incorporate videos and infographics, and how to incorporate image-heavy social media.
Featuring case studies from around the globe and a visual content strategy action plan, this is a must have book to help web designers round off their content strategy toolkit, get beyond the written word, and use the web to its fullest capabilities.
Featuring case studies from around the globe and a visual content strategy action plan, this is a must have book to help web designers round off their content strategy toolkit, get beyond the written word, and use the web to its fullest capabilities.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
75 Farbfotos bzw. farbige Rasterbilder
75 Halftones, color
Dimensions
Height: 235 mm
Width: 191 mm
ISBN-13
978-1-138-79899-1 (9781138798991)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Chapter 1: Visual Content Strategy
Chapter 2: Show Don't Tell
Chapter 3: Words + Pictures = Web
Chapter 4: Typography, color, and texture
Chapter 5: Video
Chapter 6: Infographic Nation
Chapter 7: Share and Share Alike
Chapter 8: Spotting Marketing Mashups
Chapter 8: Planning Visual Content
Chapter 9: Visual Content Strategy Action Plan
Chapter 10: Planning for the Good, the Bad, and the Ugly
Chapter 2: Show Don't Tell
Chapter 3: Words + Pictures = Web
Chapter 4: Typography, color, and texture
Chapter 5: Video
Chapter 6: Infographic Nation
Chapter 7: Share and Share Alike
Chapter 8: Spotting Marketing Mashups
Chapter 8: Planning Visual Content
Chapter 9: Visual Content Strategy Action Plan
Chapter 10: Planning for the Good, the Bad, and the Ugly