Research Methods for Business Students
6th Edition
Published on 19. April 2012
Book
Paperback/Softback
728 pages
978-0-273-75075-8 (ISBN)
Description
A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
The following online resources support the text:
For Students: self-assessment questions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide
For Instructors: teaching manual, powerpoint slides, testbank
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
The following online resources support the text:
For Students: self-assessment questions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide
For Instructors: teaching manual, powerpoint slides, testbank
More details
Edition
6th edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Dimensions
Height: 265 mm
Width: 196 mm
Thickness: 26 mm
Weight
1340 gr
ISBN-13
978-0-273-75075-8 (9780273750758)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Mark Saunders | Philip Lewis | Adrian Thornhill
Research Methods for Business Students
Book
07/2015
7th Edition
Pearson Education Limited
€88.08
Article exhausted; check for reprint
Persons
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
Content
1 Business and management research, reflective diaries and the purpose of this book
2 Formulating and clarifying the research topic
3 Critically reviewing the literature
4 Understanding research philosophies and approaches
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Using secondary data
9 Collecting primary data through observation
10 Collecting primary data using semi-structured, in-depth and group interviews
11 Collecting primary data using questionnaires
12 Analysing quantitative data
13 Analysing qualitative data
14 Writing and presenting your project report
2 Formulating and clarifying the research topic
3 Critically reviewing the literature
4 Understanding research philosophies and approaches
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Using secondary data
9 Collecting primary data through observation
10 Collecting primary data using semi-structured, in-depth and group interviews
11 Collecting primary data using questionnaires
12 Analysing quantitative data
13 Analysing qualitative data
14 Writing and presenting your project report