
Business the Amazon.com Way
Secrets of the World's most Astonishing Web Business
Rebecca Saunders(Author)
Capstone Publishing Ltd
2nd Edition
Published on 29. October 2001
Book
Paperback/Softback
VIII, 224 pages
978-1-84112-155-0 (ISBN)
Description
Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com
its list, not to mention a makeover for the web's most recognisable site, is Amazon
pushing its luck or positioning for the future of e-commerce? The so-called 'market
correction' has questioned the future of e-retailing, but for Amazon the future is still
bright.
Now completely updated for this new edition, Business the Amazon.com Way shows
how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for
investors, a great experience for shoppers and a model for entrepreneurs and business
leaders everywhere.
More details
Product info
Paperback
Series
Edition
2. Auflage
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Edition type
New edition
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 14 mm
Weight
333 gr
ISBN-13
978-1-84112-155-0 (9781841121550)
Schweitzer Classification
Other editions
Additional editions
Book
2nd Edition
Capstone Publishing Ltd
€42.96
The article will not be published
Previous edition
Book
06/1999
Capstone Publishing Ltd
€32.37
Article exhausted; check for reprint
Person
Rebecca Saunders is a freelance journalist based in New York City.
Content
Introduction: The Sam Walton of the Web
One: Live and Breathe E-Commerce
Two: Hire and Keep Employees Happy
Three: Focus
Four: Brand the Site
Five: Get and Keep Customers by Offering Great Value
Six: Develop Unbeatable Logistics
Seven: Stay Lean
Eight: Practice Technoleverage
Nine: Innovation and Enlightened Adaptation
Ten: Grow With the Best
Eleven: Where Do We Go From Here?
Index