Business the Amazon.Com Way
Secrets of the World's Most Astonishing Web Business
Published on 1. June 1999
Book
Hardback
200 pages
978-1-84112-061-4 (ISBN)
Description
This work charts the way in which Jeff Bezos started his business on a shoestring and went on to dominate the market with his amazon.com Web site and amass a huge fortune. The book reveals the secrets, deals and schemes - and the dreams - of one of the world's technological superstars.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Dimensions
Height: 145 mm
Width: 225 mm
Weight
390 gr
ISBN-13
978-1-84112-061-4 (9781841120614)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Preface; Introduction: The Sam Walton of the Web; Live and Breathe E-Commerce; Fill the Place with Entrepreneurs; Focus; Brand the Site; Get and Keep Customers by Offering Great Value; Develop Unbeatable Logistics; Stay Lean; Practise Technoleverage; Innovation and Enlightened Adaptation; Grow with the Best; Index.