Image Wars
Protecting Your Company When There's No Place to Hide
Wiley (Publisher)
Published on 7. March 1989
Book
Hardback
254 pages
978-0-471-60936-0 (ISBN)
Description
This book is for managers and entrepreneurs who want to understand what works, what doesn't and why in promoting and publicizing a business and its products. The authors show how to identify the audiences you need to reach in order to accomplish your objectives and how to determine the messages you need to convey to them. They also show how and when to use various forms of publicity: press releases, media alerts, press conferences, press kits, op-ed features, bylined articles, editorial board meetings, pitch letters, meeting with customers and clients, interviews, seminars, sponsoring events, philanthropy, and newsletters. Case studies form Burson-Marstellar accounts are used as illustrative examples.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
index
Dimensions
Height: 60 mm
Width: 36 mm
Weight
510 gr
ISBN-13
978-0-471-60936-0 (9780471609360)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Perception versus reality; keeping in touch; hot concepts; do unto others; corporate visibility; hammers and nails; grass roots; standing out on Wall Street; getting more clients; visibility challenges; self-destructive public relations; unspontaneous combustion.