Structured Innovation Strategy Formulation

Technology, Innovation and Management Band 11

Innovation is the arguably considered key to competitive advantage and
long-term corporate success. In essence, this means that a company has to
have the ability to master future fundamental changes and to excel in
innovation. Companies often lack these abilities and do not devote enough
attention to the key questions relating to innovation management.

Addressing this need, this book presents a new tool called The Innovation
Architecture. It aims towards effective and efficient strategic decision
making and increases the accuracy of innovation objectives and the paths to
reach them. This concept is based on state of the art literature research
and validated by nine real-world research cases, ensuring academic soundness
and practical applicability. Hence, this book will serve as a practitioner
guide-line for formulating an innovation strategy. The reader will learn how
to use a structured approach to future activities without restricting
creativity.

This book is oriented towards top management, in particular the CTO¹s and
the R&D experts, as well as towards external consultants and researchers who
want to ensure structured creativity in innovation-driven companies.