Business Communication at Work
3rd Edition
Published on 1. February 2006
Book
Paperback/Softback
536 pages
978-0-07-313831-2 (ISBN)
Description
"Business Communications at Work, 3e" is a very practical, hands-on text-workbook to help students learn to use the types of communication that they are most apt to experience on the job. The book is full of examples of letters, memos, and correspondence designed to demonstrate the application of the principles covered in the book. A Web site for this book provides supplemental learning exercises. Although the main focus of the book is written communication, a chapter on listening and making a presentation is now included. Each chapter of the book is an independent unit that allows the teacher the flexibility of covering most chapters in any order. This flexibility allows the teacher to customize the course to meet the needs of individual classes. Many chapters are easily broken into units so teachers can cover just the units they want.
More details
Edition
3rd Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 274 mm
Width: 218 mm
Thickness: 19 mm
Weight
1057 gr
ISBN-13
978-0-07-313831-2 (9780073138312)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Satterwhite
Business Communications at Work
Book
06/2003
2nd Edition
McGraw Hill Higher Education
€79.07
Article exhausted; check for reprint
Content
Unit 1 Chapter 1: Setting the Stage for Effective Communication Chapter 2: Choosing the Right Words Chapter 3: Developing Sentences and Paragraphs Unit 2 Chapter 4: Developing Listening and Speaking Skills Chapter 5: Planning and Organizing Business Messages Chapter 6: Using Technology to Improve Communication Chapter 7: Formatting Business Messages Unit 3 Chapter 8: Goodwill Principles and Goodwill Messages Chapter 9: Messages for Inquiries and Requests Chapter 10: Claim and Adjustment Messages Chapter 11: Persuasive Messages Chapter 12: Order, Credit, and Collection Messages Unit 4 Chapter 13: Developing Memos and Memo Reports Chapter 14: Creating Press Releases, Newsletters, and Letters to Public Officials Chapter 15: Constructing and Presenting Reports Chapter 16: Preparing Meeting Communications Unit 5 Chapter 17: Conducting the Job Search Chapter 18: Selling Yourself to Employers