Business Communication at Work
Published on 16. December 1998
Book
Paperback/Softback
978-0-02-802546-9 (ISBN)
Description
This 18-chapter, 4-color text provides more writing activities, more examples, more technology, and more instructor support than any other text of its kind. Students learn to develop effective sentences and paragraphs to compose an extensive array of letters, memos, news releases, and reports. A variety of checklists, guide sheets, and application exercises make this flexible text useful for students in both structured and individualized settings. Legal/Ethical, Global/Cultural Diversity, Thinking Cap features, and Online Exercises provide an interesting focus to students' learning.
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
colour illustrations
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 20 mm
Weight
1111 gr
ISBN-13
978-0-02-802546-9 (9780028025469)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
THE PROCESS AND CHALLENGE OF BUSINESS COMMUNICATIONSetting the Stage for Effective CommunicationChoosing the Right WordsDeveloping Sentences and ParagraphsBASICS FOR COMMUNICATING EFFECTIVELYPromoting GoodwillPlanning and Organizing Business MessagesUsing Technology to Capture and Refine IdeasFormatting Business MessagesEFFECTIVE MESSAGESWriting Goodwill MessagesWriting Messages for Inquiries and RequestsWriting Claim and Adjustment MessagesWriting Persuasive MessagesWriting Order, Credit, and Collection MessagesREPORTS AND MEDIA COMMUNICATIONSDeveloping Memo ReportsCreating News Releases and NewslettersConstructing and Presenting ReportsPreparing Meeting CommunicationsEMPLOYMENT COMMUNICATIONSConducting the Job SearchSelling Yourself to Employers