How to Sell Anything Online
Description
THE NO-FLUFF, STRAIGHT-TO-THE-POINT MARKETING GUIDE TO GROWING YOUR ONLINE SALES
In How to Sell Anything Online serial entrepreneur, founder and content creator Anaita Sarkar delivers an expert, step-by-step guide to growing your online sales with tried and tested marketing strategies. From content marketing to paid ads, email campaigns, influencer collabs, SEO and more, you'll learn everything you need to know to get more orders every day.
This isn't your average business book. You will learn from Anaita's marketing successes-and failures-as well as hear practical business advice from the founders and entrepreneurs of some of Australia's most well-known brands.
In this book, you'll learn:
- how to use the marketing funnel to turn a consumer into a customer and ultimately into a raving fan
- digital marketing tips, hacks and tactics to grow your brand awareness, website traffic and conversion rate
- business strategies that have worked for some of the fastest-growing e-commerce brands
- content ideas and tools to boost your social media marketing and engagement
- how to not only grow your revenue but to grow your profitability.
How To Sell Anything Online is a must-read for everyone who wants to boost profitability, increase cashflow and discover the marketing secrets to supercharge their online sales.
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Person
ANAITA SARKAR is a successful entrepreneur, speaker, e-commerce advisor, guest lecturer, author and founder of the online platform Sell Anything Online, a global marketing company where Anaita mentors small businesses using her marketing formula.
Content
About the author ix
Acknowledgements xi
How to use this book xiii
Introduction xix
My seven business beliefs xxvii
Part I: The 5 core pillars of business 1
1 Craft a distinct competitive advantage 3
2 Master your cashflow 7
3 The power of protectable IP 15
4 Build your digital assets 19
5 Consistency will win the game 21
Part II: Understanding the marketing funnel 23
Stage 1: Capturing your cold audience in the TOFU 27
6 TOFU strategy #1: Facebook (Meta) ads 31
7 TOFU strategy #2: Influencer marketing 43
8 TOFU strategy #3: Digital PR 63
9 TOFU strategy #4: Brand collaborations 75
10 TOFU strategy #5: TikTok 81
11 TOFU strategy #6: TikTok ads 97
12 TOFU strategy #7: Instagram 101
Stage 2: Warming up the audience in the MOFU 111
13 MOFU strategy #1: Meta ads 115
14 MOFU strategy #2: Email marketing 119
15 MOFU strategy #3: Google Ads 139
16 MOFU strategy #4: SEO 149
17 MOFU strategy #5: Instagram 165
Stage 3: Converting customers in the BOFU 171
18 BOFU strategy #1: Website optimisation 175
19 BOFU strategy #2: Email marketing 189
20 BOFU strategy #3: TikTok Shop 193
Part III: The secret sauce 199
21 Retention strategy #1: How to create an exceptional customer experience 203
22 Retention strategy #2: How to use email marketing to bring customers back to your store 209
23 Retention strategy #3: How to use Meta ads to retarget your customers 221
Part IV: The magic bucket 225
24 Magic bucket strategy #1: Creating a loyalty program that works 227
25 Magic bucket strategy #2: Giving your customers a place to chat 233
26 Magic bucket strategy #3: Giving your customers FOMO 235
27 Magic bucket strategy #4: Treating customers like VIPs 237
28 Magic bucket strategy #5: Using email marketing to make customers feel special 239
29 Magic bucket strategy #6: Building a personal brand 245
Part V: What's next? 257
30 Advice from Mark Bouris: How to build a personal brand that spans decades 259
31 How to build a community 269
32 Bringing it all together 281
The final recap 291
My last piece of advice 295