
The Valuation of Intangible Assets
An Exploration of Patent and Trademark Portfolios
Philipp Sandner(Author)
Springer Gabler (Publisher)
1st Edition
Published on 8. October 2009
Book
Paperback/Softback
XX, 220 pages
978-3-8349-1774-4 (ISBN)
Description
Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.

Schweitzer Vademecum is a renowned specialist catalogue, which contains books, magazines, databases and loose-leaf works on the subjects of law and taxes. For more than 100 years, the Schweitzer Vademecum has served as a guide to legal reference books and has been an important part of the Schweitzer web shop since 1997.
More details
Product info
PB
Series
Language
English
Place of publication
Wiesbaden
Germany
Target group
Research
Product notice
Paperback (trade)
Illustrations
Literaturverzeichnisse
Dissertation Ludwig-Maximilians-Universität München, 2009
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 15 mm
Weight
352 gr
ISBN-13
978-3-8349-1774-4 (9783834917744)
DOI
10.1007/978-3-8349-8393-0
Schweitzer Classification
Other editions
Additional editions

E-Book
12/2010
1st Edition
Springer Gabler
€53.49
Available for download
Person
Dr. Philipp Sandner has been a research fellow and lecturer at the Institute for Innovation Research, Technology Management and Entrepreneurship of Prof. Dietmar Harhoff, Ph.D. (Ludwig-Maximilians-Universität Munich).
Content
The European trademark system; The market value of R&D, patents, and trademarks; Trademark filing strategies and their valuation: creating, hedging, modernizing, and extending brands; The importance of technology- and market-based assets in stock movement