The Branded Cookbook
Published on 18. September 2008
Book
Hardback
160 pages
978-1-85626-776-2 (ISBN)
Description
Where would we be without cornflakes, baked beans and ketchup? Our guess is that it would be a much duller world. Look into any store-cupboard and you are almost guaranteed to find the following products: Hellmann's Mayonnaise, Quaker Oats, Nutella and Marmite or Vegemite. Such products have stood the tests of time, not just due to clever marketing, but because they're extremely good. Discover fascinating stories behind the development of these iconic brands; for instance, did you know that cornflakes were invented as part of a diet for Seventh Day Adventists in order to 'dampen the animal passions'? "Branded" is packed with delicious dishes that let each product shine: all that is needed is an adventurous spirit and a dash of imagination.
Where would we be without cornflakes, baked beans and ketchup? Our guess is that it would be a much duller world. Look into any store-cupboard and you are almost guaranteed to find the following products: Hellmann's Mayonnaise, Quaker Oats, Nutella and Marmite or Vegemite. Such products have stood the tests of time, not just due to clever marketing, but because they're extremely good. Discover fascinating stories behind the development of these iconic brands; for instance, did you know that cornflakes were invented as part of a diet for Seventh Day Adventists in order to 'dampen the animal passions'? "Branded" is packed with delicious dishes that let each product shine: all that is needed is an adventurous spirit and a dash of imagination.
Where would we be without cornflakes, baked beans and ketchup? Our guess is that it would be a much duller world. Look into any store-cupboard and you are almost guaranteed to find the following products: Hellmann's Mayonnaise, Quaker Oats, Nutella and Marmite or Vegemite. Such products have stood the tests of time, not just due to clever marketing, but because they're extremely good. Discover fascinating stories behind the development of these iconic brands; for instance, did you know that cornflakes were invented as part of a diet for Seventh Day Adventists in order to 'dampen the animal passions'? "Branded" is packed with delicious dishes that let each product shine: all that is needed is an adventurous spirit and a dash of imagination.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Octopus Publishing Group
Illustrations
colour illustrations throughout
Dimensions
Height: 249 mm
Width: 258 mm
Thickness: 17 mm
Weight
914 gr
ISBN-13
978-1-85626-776-2 (9781856267762)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Nick Sandler is the Creative Chef for Pret A Manger, and therefore responsible for countless lunches on a daily basis. He is also a freelance development chef, creating new dishes for delis and supermarkets. Johnny Acton is a writer/journalist who has authored books on topics ranging from the role of high altitude ballooning in the Space Race (The Man Who Touched the Sky) to the history of money (Minted). Together Nick and Johnny have written four books for Kyle Cathie Ltd - Soup, Mushroom, Preserved and Duchy Originals Cookbook.
Nick Sandler is the Creative Chef for Pret A Manger, and therefore responsible for countless lunches on a daily basis. He is also a freelance development chef, creating new dishes for delis and supermarkets. Johnny Acton is a writer/journalist who has authored books on topics ranging from the role of high altitude ballooning in the Space Race (The Man Who Touched the Sky) to the history of money (Minted). Together Nick and Johnny have written four books for Kyle Cathie Ltd - Soup, Mushroom, Preserved and Duchy Originals Cookbook.
Nick Sandler is the Creative Chef for Pret A Manger, and therefore responsible for countless lunches on a daily basis. He is also a freelance development chef, creating new dishes for delis and supermarkets. Johnny Acton is a writer/journalist who has authored books on topics ranging from the role of high altitude ballooning in the Space Race (The Man Who Touched the Sky) to the history of money (Minted). Together Nick and Johnny have written four books for Kyle Cathie Ltd - Soup, Mushroom, Preserved and Duchy Originals Cookbook.