Mash-up!
How to Use Your Multiple Skills to Give You an Edge, Make Money and Be Happier
1st Edition
Published on 3. September 2012
Book
Paperback/Softback
256 pages
978-0-7494-6590-2 (ISBN)
Description
Web developers did it to bring together multiple sources onto one internet page. Musicians and DJs followed by sampling songs from different genres to create new music. Now everyone is doing it: at work, at the weekends, in business. It's time for you, your business and your career to cash in on the mash-up. The days of being defined by a single job title are vanishing. In the new economy our core competences are increasing; we've gone plural, perfecting multiple skills that reflect the multiple talents we have to offer. Today we are witnessing the rise of the workplace 'mash-up' and the smart guys are creating new revenue streams with each new skill they add. At the same time they're making themselves highly desirable, better paid and carving out more fulfilling and authentic work lives. Mash-up! shows you how you can join in the game.
Reviews / Votes
"Mash-Up is an engaging look at how to adapt to the shifting demands of our working lives today." * Phill Jupitus, Comedian/Broadcaster/Writer * ""Ever wished you could do more than one job? Perhaps you want to keep your consulting role, but set up a children's clothing e-tailer on the side. You're not alone. Sanders' & Sloly's book highlights the rising popularity of plurality in one's working life.Easy on the eye and packed to the brim with examples of professionals who are living 'the multidimensional life', this is an inspiration read. The idea of jettisoning the traditional mindset of career ladders and jobs for life, for cherry-picked projects based on the things we love doing, is an appealing one. In the authors' words "when you get it right, mashing it up is like throwing paint around in your playroom." Now where did I put those overalls?"
" * Hannah Prevett, Elite Business Magazine * "The real art to mashing is pick business ideas that in some way feed into each other. It is the virtuous business circle" -- David Hieatt, Entrepreneur/ Founder, Do Lectures/ Founder, Hiut Denim Co. "A great read and useful part of your future plural career kit. A book for all that feel they're a "jack of all trades & master of none". Informative, concise, fun and easy to read - Mash Up contains both great case studies from people who have been successful living and working in a "mashed up" way and also concrete actions that you can implement in your own life right now. Both a motivator and a catalyst, this book contains some great takeaways to help you on your own "plural" journey." -- Will Jennings * Amazon *
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 217 mm
Width: 137 mm
Thickness: 15 mm
Weight
319 gr
ISBN-13
978-0-7494-6590-2 (9780749465902)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Ian Sanders is passionate about capturing and communicating ideas. He works with businesses turning their thinking into marketing content that tells a story across multiple platforms. His career has seen an obsession about 'doing', driven by curiosity and insight rather than a big plan. Ian applies a rapid mindset to all projects, recognising that the value lies in execution. Through his own ideas and writing he's on a mission to disrupt the business status quo. Ian contributes to the Financial Times and Monocle magazine's audio channel Monocle 24. Author of four books, his work has inspired readers to change their lives; Tom Watson the British MP who famously challenged Rupert Murdoch, said "thanks Ian. You helped me rediscover the inner rebel".
David Sloly trained as a journalist with the BBC. Fired for humiliating a politician, he became highly sought after and was soon snapped up to create award-winning content for the UK's first independent radio production company. David is also a psychotherapist and hypnotherapist, so if an employer tries to fire him now, he hypnotizes them into drastically increasing his salary.
David Sloly trained as a journalist with the BBC. Fired for humiliating a politician, he became highly sought after and was soon snapped up to create award-winning content for the UK's first independent radio production company. David is also a psychotherapist and hypnotherapist, so if an employer tries to fire him now, he hypnotizes them into drastically increasing his salary.
Content
Chapter - 00: Introduction;
Chapter - 01: First there was sausage...;
Chapter - 02: ... and then there was mash;
Chapter - 03: Using mash as a competitive edge in the job market;
Chapter - 04: Your personal unifier;
Chapter - 05: What's driving you?;
Chapter - 06: Adopting a portable mindset;
Chapter - 07: How to harmonize your different skills;
Chapter - 08: The joy of mash;
Chapter - 09: Crafting your mashed-up story;
Chapter - 10: How to sell your multiple offerings;
Chapter - 11: Your ideas lab;
Chapter - 12: Adding a new string to your bow;
Chapter - 13: Reinvention time;
Chapter - 14: The meaning of mash;
Chapter - 15: Mash-marketing;
Chapter - 16: Mashalytics;
Chapter - 17: How to unplan for success;
Chapter - 18: Workflux;
Chapter - 19: The mashifesto
Chapter - 01: First there was sausage...;
Chapter - 02: ... and then there was mash;
Chapter - 03: Using mash as a competitive edge in the job market;
Chapter - 04: Your personal unifier;
Chapter - 05: What's driving you?;
Chapter - 06: Adopting a portable mindset;
Chapter - 07: How to harmonize your different skills;
Chapter - 08: The joy of mash;
Chapter - 09: Crafting your mashed-up story;
Chapter - 10: How to sell your multiple offerings;
Chapter - 11: Your ideas lab;
Chapter - 12: Adding a new string to your bow;
Chapter - 13: Reinvention time;
Chapter - 14: The meaning of mash;
Chapter - 15: Mash-marketing;
Chapter - 16: Mashalytics;
Chapter - 17: How to unplan for success;
Chapter - 18: Workflux;
Chapter - 19: The mashifesto