Global Dimensions of Ecommerce
Published in December 2005
Book
Hardback
224 pages
978-1-4051-2617-5 (ISBN)
Description
An introduction to the domain of global eCommerce, "Global Dimensions of eCommerce" describes emerging patterns of eCommerce and its impact on contemporary business models. Because of the Internet's global impact, a business' web presence is a global presence; this book demonstrates how the theories of eCommerce can be applied to contemporary examples in different businesses through the adjustment of marketing strategies. MBA students in international business and marketing strategy will most benefit from this book about exchanging products and services on a global scale through the World Wide Web.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
MBAs and executive courses in international business, marketing and strategy
Dimensions
Height: 246 mm
Width: 171 mm
ISBN-13
978-1-4051-2617-5 (9781405126175)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Professor Samiee is Collins Professor of Marketing and International Business at the University of Tulsa and Project Director Institute of International Business Education-Zelenograd, Moscow College of Business Administration. He has published in leading marketing and international business journals and given 'Outstanding Professor' Award by the Journal of Teaching in International Business (1997).
Content
Chapter 1: Introduction and background regarding the Internet, World Wide Web, and eCommerce from both domestic and international perspectives.Chapter 2: The domain of eCommerce. Different approaches and ecommerce uses by firms. Practical examples from each category.Chapter 3: The internationalization of firms: export stages models, resource-based and co-alignment theories, and the 'born global' concept and their application to international eCommerce. Student questions and summary.Chapter 4: Examines external and internal variables that influence the adoption and use of eCommerce internationally. The necessary competencies that drive eCommerce in a global context are discussed. Student questions and summary.Chapter 5: International infrastructure and the legal environment of eCommerce; comparative examples. Student questions and summary.Chapter 6: Exporting and the Internet: firms' approaches and uses of the Internet for exporting and export-related activities. Questions, summary.Chapter 7: eCommerce as means of managing the firm's global supply chain, with reference to current practices of large MNCs. Questions, summary.Chapter 8: eCommerce and international marketing strategies. This chapter focuses on key strategic approaches and issues in international marketing that influence eCommerce. The discussion will center on the relevance of strategy standardization versus adaptation, country of origin, and pricing and promotion issues. Questions; assignment; summary.Chapter 9: The role of the Internet and eCommerce in less developed, emerging, and developed nations. Some failures and successes in eCommerce. Some successful examples of global eCommerce. The global context of eCommerce. Questions, summary.Chapter 10: The future of eCommerce as a global medium of exchange is discussed, with Questions and Further Reading.