Global Dimensions of Ecommerce
Book
Paperback/Softback
224 pages
978-1-4051-2616-8 (ISBN)
Description
The very nature of the WWW makes it possible to access virtually any website anywhere and, not surprisingly, from almost the very beginning the Internet has been touted as and viewed by many as an essentially global medium. By extension, a web presence has been interpreted by most observers as the same thing as having a global presence. Within the context of electronic commerce (eCommerce), most businesses have been led to believe that the scope of their operation and their market domains will be international, if not global. This book examines the domain of eCommerce from an international perspective. In as much as eCommerce is a method of interacting and exchanging a wide range of products and services, it is inherently a marketing activity that can best be framed within the marketing body of thought. Additionally, as the literature in international business has evolved, a number of internationalization frameworks with relevance for exploring international eCommerce has been proposed and tested.
Throughout the book theories are tested against the most up-to-date examples from different types of business around the world, based on cases developed by the author in Asia, the US and Europe. The emerging patterns of eCommerce are explained to the student, together with their impact on contemporary business models.
Throughout the book theories are tested against the most up-to-date examples from different types of business around the world, based on cases developed by the author in Asia, the US and Europe. The emerging patterns of eCommerce are explained to the student, together with their impact on contemporary business models.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Dimensions
Height: 246 mm
Width: 171 mm
ISBN-13
978-1-4051-2616-8 (9781405126168)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Professor Samiee is Collins Professor of Marketing and International Business at the University of Tulsa and Project Director Institute of International Business Education-Zelenograd, Moscow College of Business Administration. He has published in leading marketing and international business journals and given 'Outstanding Professor' Award by the Journal of Teaching in International Business (1997).
Content
Chapter 1: Introduction and background regarding the Internet, World Wide Web, and eCommerce from both domestic and international perspectives. Chapter 2: The domain of eCommerce. Different approaches and ecommerce uses by firms. Practical examples from each category. Chapter 3: The internationalization of firms: export stages models, resource-based and co-alignment theories, and the 'born global' concept and their application to international eCommerce. Student questions and summary. Chapter 4: Examines external and internal variables that influence the adoption and use of eCommerce internationally. The necessary competencies that drive eCommerce in a global context are discussed. Student questions and summary. Chapter 5: International infrastructure and the legal environment of eCommerce; comparative examples. Student questions and summary. Chapter 6: Exporting and the Internet: firms' approaches and uses of the Internet for exporting and export-related activities. Questions, summary. Chapter 7: eCommerce as means of managing the firm's global supply chain, with reference to current practices of large MNCs. Questions, summary. Chapter 8: eCommerce and international marketing strategies. This chapter focuses on key strategic approaches and issues in international marketing that influence eCommerce. The discussion will center on the relevance of strategy standardization versus adaptation, country of origin, and pricing and promotion issues. Questions; assignment; summary. Chapter 9: The role of the Internet and eCommerce in less developed, emerging, and developed nations. Some failures and successes in eCommerce. Some successful examples of global eCommerce. The global context of eCommerce. Questions, summary. Chapter 10: The future of eCommerce as a global medium of exchange is discussed, with Questions and Further Reading.