Typography Essentials
100 Design Principles for Working with Type
Published on 1. July 2009
Book
Hardback
208 pages
978-1-59253-523-1 (ISBN)
Description
A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize-but not to oversimplify-the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.
This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.
This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.
More details
Language
English
Place of publication
United States
Publishing group
Quarto Publishing Group USA Inc
Target group
Professional and scholarly
Illustrations
300
Dimensions
Height: 260 mm
Width: 220 mm
Weight
964 gr
ISBN-13
978-1-59253-523-1 (9781592535231)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
07/2009
Rockport Publishers
€24.49
Available for download
Person
Ina Saltz is an art director, designer, writer, photographer, and professor (at The City College of New York) whose areas of expertise are typography and editorial publication design. She has written more than 50 articles on design and typography, contributed to 5 books by Steven Heller, and authored 15 essays for Phaidon's Archive of Graphic Design. She currently teaches classes on the business website Lynda.com. Ina served as the Design Director at Time magazine (International Editions), Worth magazine, Golf magazine, and others. Ina frequently lectures on topics related to magazine design and typography and has chaired, co-chaired, and judged numerous design and typography competitions. She is a two-term board member of the Type Directors Club. Ina is the author of the Body Type series of books on typographic tattoos, as well as Typography Essentials: 100 Design Principles for Working with Type. She is a co-author of Typography Referenced: A Comprehensive Visual Guide to the Language, History and Practice of Typography, named one of the best reference books of 2012 across all subject matter by the American Library Association.