Strategic Management
Published on 8. August 2002
Book
Hardback
978-0-471-42821-3 (ISBN)
Description
This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-471-42821-3 (9780471428213)
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Schweitzer Classification
Content
Business Strategy. Competitive Advantage. Internal Context: Organization Design. Organization and Competitive Advantage. External Context: Industry Analysis. The Spectrum of Competition and Niche Markets. Competition in Concentrated Markets. Entry and the Advantage of Incumbency. Creating and Capturing Value in the Value Chain. Strategic Management in a Changing Environment. Strategy in Markets with Demand--Side Increasing Returns. Globalization and Strategy. Corporate Strategy: Managing for Value in a Multibusiness Company. The Strategy Process. Appendix. Credits. Index.