Creating and Capturing Value
Perspectives and Cases on Electronic Commerce
Published on 31. October 2001
Book
Hardback
X, 598 pages
978-0-471-41015-7 (ISBN)
Unfortunately, price unknown
Article is exhausted; no reprint
Description
The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.
Dieses Buch zum Thema E-Commerce gliedert sich in zwei Teile. Der 1. Teil "Perspectives" gibt einen Überblick über wichtige Kernthemen im E-Commerce. Der 2. Teil "Cases" liefert Fallbeispiele, die aus der Perspektive des Silicon Valley geschildert werden - dem Herzstück der E-Commerce Revolution - und so einen tiefen Einblick in die Praxis bieten. Beide Teile enthalten eine Fülle wertvoller Informationen zu Technologien, Branchen, Unternehmen, Strategien und Unternehmensstrukturen sowie zu Fragen und Problemen rund um die praktische Umsetzung des E-Commerce. Die Autoren - beide Angehörige der Graduate School of Business der Stanford Universität - arbeiten eng mit E-Commerce Unternehmen zusammen und können so auf außergewöhnliches Beispielmaterial zur praktischen Anwendung zurückgreifen.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.
Dieses Buch zum Thema E-Commerce gliedert sich in zwei Teile. Der 1. Teil "Perspectives" gibt einen Überblick über wichtige Kernthemen im E-Commerce. Der 2. Teil "Cases" liefert Fallbeispiele, die aus der Perspektive des Silicon Valley geschildert werden - dem Herzstück der E-Commerce Revolution - und so einen tiefen Einblick in die Praxis bieten. Beide Teile enthalten eine Fülle wertvoller Informationen zu Technologien, Branchen, Unternehmen, Strategien und Unternehmensstrukturen sowie zu Fragen und Problemen rund um die praktische Umsetzung des E-Commerce. Die Autoren - beide Angehörige der Graduate School of Business der Stanford Universität - arbeiten eng mit E-Commerce Unternehmen zusammen und können so auf außergewöhnliches Beispielmaterial zur praktischen Anwendung zurückgreifen.
More details
Product info
gebunden
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 24.5 cm
Width: 19.8 cm
Thickness: 2.8 cm
Weight
1131 gr
ISBN-13
978-0-471-41015-7 (9780471410157)
Schweitzer Classification
Persons
Garth Saloner is the Jeffrey S. Skoll Professor of Electronic Commerce, Strategic Management, and Economics at the Graduate School of Business at Stanford University, where he headed the Strategic Management group through the 1990's and where he now directs the Center for Electronic Business and Commerce.
A. Michael Spence was awarded the 2001 Nobel Prize for Economics. He is Professor Emeritus of Management in the Graduate School of Business at Stanford University where he served as dean throughout the 1990's. He is also a partner at Oak Hill Venture Partners. Prior to joining Stanford, Spence served as Professor of Economics and Business Administration and Dean of Arts and Sciences at Harvard University.
A. Michael Spence was awarded the 2001 Nobel Prize for Economics. He is Professor Emeritus of Management in the Graduate School of Business at Stanford University where he served as dean throughout the 1990's. He is also a partner at Oak Hill Venture Partners. Prior to joining Stanford, Spence served as Professor of Economics and Business Administration and Dean of Arts and Sciences at Harvard University.
Content
Part I: PERSPECTIVES.
Introduction.
Chapter 1. Technological Drivers of Change.
Chapter 2. Creating Value: Economics of Internet-Based Commerce.
Chapter 3. Capturing Value: Market Structure and Competition.
Chapter 4. Creating and Capturing Value in the Supply Chain.
Part II: CASES.
Overview of the Cases.
Section 1. Technology and Logistics.
ERP Overview.
SAP and the Online-Procurement Market.
Siebel Systems, Inc.
QRS Corporation.
AOL: The Emergence of an Internet Media Company.
Webvan: The New and Improved Milkman.
Section 2. Markets and Channels.
Online Auctions.
E-Markets 2000.
Pricing and Branding on the Internet.
GAP.com.
Nike--Channel Conflict.
Disintermediation in the U.S. Auto Industry.
Section 3. Strategy and Organization.
E-Commerce Building Blocks.
Karen Brown.
Broker.com.
BabyCenter.
HP E-Services.Solutions.
Cisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures.
Tradeweave.
Section 4. Public Policy Issues.
DoubleClick and Internet Privacy.
eBay and Database Protection.
Internet Taxation.
Introduction.
Chapter 1. Technological Drivers of Change.
Chapter 2. Creating Value: Economics of Internet-Based Commerce.
Chapter 3. Capturing Value: Market Structure and Competition.
Chapter 4. Creating and Capturing Value in the Supply Chain.
Part II: CASES.
Overview of the Cases.
Section 1. Technology and Logistics.
ERP Overview.
SAP and the Online-Procurement Market.
Siebel Systems, Inc.
QRS Corporation.
AOL: The Emergence of an Internet Media Company.
Webvan: The New and Improved Milkman.
Section 2. Markets and Channels.
Online Auctions.
E-Markets 2000.
Pricing and Branding on the Internet.
GAP.com.
Nike--Channel Conflict.
Disintermediation in the U.S. Auto Industry.
Section 3. Strategy and Organization.
E-Commerce Building Blocks.
Karen Brown.
Broker.com.
BabyCenter.
HP E-Services.Solutions.
Cisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures.
Tradeweave.
Section 4. Public Policy Issues.
DoubleClick and Internet Privacy.
eBay and Database Protection.
Internet Taxation.