Retailing Management
Texts and Cases
Published on 1. December 1998
Book
Hardback
750 pages
978-0-538-84908-1 (ISBN)
Description
This work on the retailing firm is written from the perspective of senior management.
This work on the retailing firm is written from the perspective of senior management.
This work on the retailing firm is written from the perspective of senior management.
More details
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 230 mm
Weight
1497 gr
ISBN-13
978-0-538-84908-1 (9780538849081)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Positioning; retail marketing; managing the organization; choosing the retail location; expansion strategies; home shopping.