Power of Google
A study on online advertising exchange
Published on 12. June 2010
Book
Paperback/Softback
140 pages
978-3-8383-7625-7 (ISBN)
Description
Power of Google is a study of exchange between content providers, advertisers and ad networks in the online advertising industry. It examines the structures, processes and relationships that are critical for exchange to take place. Topics include e.g. selling and pricing of ad inventory, roles of different actors, the supply chain of ads from advertisers to website visitors and relational dilemmas arising from trust, task delegation and asymmetric information.
More details
Language
English
Place of publication
Germany
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 9 mm
Weight
227 gr
ISBN-13
978-3-8383-7625-7 (9783838376257)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Joni Salminen completed his Master''s studies in economic sciences at the Turku School of Economics, Finland. He is currently a PhD student and doing research on business models of Web 2.0 startups. His other areas of interest include psychology, organization theory and purchasing management.