Sales Training
2nd Edition
Published on 1. October 1998
Book
Hardback
256 pages
978-0-566-07995-5 (ISBN)
Description
This edition takes the reader step-by-step through the process of training as it relates to sales. The book explains the role of sales people and the skills they require, and the best approach to take when training them.
More details
Edition
2nd Revised edition
Language
English
Place of publication
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
references, index
Dimensions
Height: 182 mm
Width: 251 mm
ISBN-13
978-0-566-07995-5 (9780566079955)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
03/1992
McGraw-Hill Publishing Co.
€28.42
Article exhausted; check for reprint
Content
Selling and salesmanship; the training department; carrying out a training needs analysis; the sales trainer; defining sales training; putting the training event together; structured selling; non verbal language; the manager as coach; motivation to learn and to change; does it work?; summary and further issues; appendices.