Business Strategy Creation in Internet Firms

The main purpose of this action research study is to assess the practicability of the Action Model for Business Strategy Creation in Internet Firms that was developed by the Department of Business Informatics - Information Engineering at Johannes Kepler University Linz, Austria. The model suggests a step by step guide about how to create a high quality business strategy document with relatively low effort.The model was applied in the natural setting of the Internet firm ECOMMERCE HOLDING (ecommerce.com). Implementing the model has instigated an entire phase of organizational and structural changes in the company in a relatively short period of time. This indicates that the model encourages structured and formalized approaches to achieving high level goals.