Introduction to Business
5th Edition
Published on 1. February 1994
Book
Hardback
704 pages
978-0-534-21330-5 (ISBN)
Description
The book is written with a real world orientation. It describes, applies and relates chapter concepts to what is happening in the world beyond the classroom.
The book is written with a real world orientation. It describes, applies and relates chapter concepts to what is happening in the world beyond the classroom.
The book is written with a real world orientation. It describes, applies and relates chapter concepts to what is happening in the world beyond the classroom.
More details
Edition
5th Revised edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
Adult education
College/higher education
Edition type
Revised edition
Illustrations
bibliographical references, index
Dimensions
Height: 262 mm
Width: 210 mm
Thickness: 32 mm
Weight
1656 gr
ISBN-13
978-0-534-21330-5 (9780534213305)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Content
The Social and Ethical Environment of Business; The Unincorporated Business; The Modern Corporation; The Small Business and Franchising; Manging Business Corporations; Creating an Organization; Human Resource Management; Managing People: Motivation and Leadership; Labor Relations; Producing the Product; Marketing and Product Strategy; Promotional Strategy; Distribution and Pricing Strategy; Money and Financial Institutions; Financing for Profits; Risk and Insurance; Managing Information; Accounting for Profits; Business Law and the Legal Environment of Business; Multinational Business.