Consumer Behavior, ePUB Reg Card

Acknowledgments v

Preface vii

About the Authors xv

Part I Introduction: Consumer Behavior Insights

1 Introduction: Consumers are Key to a Company's Success 2

2 Consumers' Insights as Drivers of Marketing Strategies 16

3 How (and Why) to Listen to Consumers 41

Part II Consumer Buying Process

4 How Consumers Make Decisions 58

5 Post-Purchase Behavior 79

6 The Irrational Consumer: Biases and Situational Effects on Consumers' Decision-Making 98

Part III Behind and Infront: The Scenes of the Buying Process

7 Consumer Motivation and Emotions 120

8 Consumer Personality and Self-Concept 142

9 Learning and Memory 163

10 Consumer Attitude Formation and Change 184

11 Consumers' Perception 205

12 Consumers' Social and Cultural Context 224

Part IV Diverse Perspectives That Comprise Us All

13 The Global Consumer 246

14 Social Media 273

15 Do Good Consumption 296

Theory Glossary G-1

keyword Glossary G-5

Index I-1