Beyond Words

Introduction



Chapter 1 READING TEXTS



Identifying subject or focus

Identify the subject

Find focal points

Examine and interpret the details

Notice what is missing

Painting: Pere Borrell, "Escaping Criticism,"

Photo: James Evans, "Hallie's Hands"

Photo: Donald Judd, Fifteen Untitled Works in Concrete

Considering audience

Notice how a text signals its audience

Assess the level of the message

Note the demographics

Understand the original or intended audience

Notice how the audience has changed

Web Page: Daily Kos

Ad: Nike, "My Butt Is Big"



Ad: From 1956 Dodge La Femme Brochure

Photo: leni riefenstahl, Triumph of the will

Understanding purpose

Understand texts that inform and analyze

Understand texts that persuade

Understand texts that teach and delight

Web page: Michael Jordan's The Steakhouse N.Y.C.

Photo: Frank Gehry, Stata Center, Massachusetts Institute of Technology, 2004

Identifying genres

Identify the conventions of the genre

Recognize changing conventions

Poem: William Shakespeare, Sonnet 130

Poem: Seamus Heaney, "Clearances"

Examining media

Understand media

Appreciate language as a medium

Web page: Lara Croft Tomb Raider Online Game

Web page: Barak Obama Presidential Announcement, 2007

Photo: John McCain Presidential Announcement, 2007

Understanding contexts

Understand the context

Explore personal associations

Editorial Cartoon: Thomas Nast, The American River Ganges

Examining structure and composition

Examine the parts

Photo: Shakespeare at Winedale, Henry V, 2001

Photo: Grid Lines showing the Rule of Thirds

Paintings: Mark Ulriksen, "Puppy Love" and "Little Dog,"

Painting: Michelangelo da Caravaggio, David And Goliath

Understanding and Reading Media

Essay: Thomas Washington, A Librarian's Lament: Books Are a Hard Sell

Essay: Manohia Dargis, Defending Goliath: Hollywood and the Art of Blockbuster

Essay: Steven Johnson, Watching TV Makes You Smarter





Chapter 2 Composing Texts



Choosing a Subject or Focus

Stretch your comfort zone

Define your subject

Ad: Oreck Special Edition XL Ultra Vacuum Cleaner

Posters: S. Mirzoyan, A. Ivanov, "Help Build the Gigantic Factories," ; Raul Martinez, "Fidel"

Reaching an Audience

Know your audience

Figure out what your audience needs

Earn the interest of your audience

Photo: Cover of Rolling Stone, November 16, 2006

Deciding on Your Purpose and Context

Understand your assignment

Respond to opportunities

Explain the Context of your project

Photo: Dorothea Lange, "Migrant Mother"

Choosing a genre and structure

Writing a description

Writing a narrative

Writing a comparison and/or contrast project

Writing a report

Writing a response or position paper

Preparing a problem/solution project

Writing a rhetorical analysis

Writing an ad analysis

Writing an argument

Preparing an oral report

Photo: Fake Nissan Altima Keys

Choosing a medium

Choose the spoken word

Choose written words

Choose the fine art

Choose the graphic arts

Choose photography

Choose film

Choose video

Choose the World Wide Web

Choose multimedia

Report: Opening pages of Chapter 9 from The 9/11 Commission Report

Graphic Adaptation: From Sid Jacobson and Ernie Colon, The 9/11 Report: A Graphic adaptation

Web page: NASA Multimedia Page

Doing research and documenting sources

Scope out your topic

Be methodical in your research

Use the library

Use the Internet

Learn from experts

Prepare a field observation

Document your sources

Revising and editing

Evaluate and revise your work

Sweat the details

Project 2.1: Analyzing a Visual Text

Student Project: Jacqueline Cruz, "She's Very Charlie"





CHAPTER 3 IDENTITIES



Reading Texts about Identity

Gallery: Representations of Identity

Dorothea Lange, Drought Refugees Camping

Pepsi Ad Featuring David Beckham

Jim Borgman, I Want to Be ...

Love Me Tender Movie Poster

Judy Syfers-Brady, "Why I Want a Wife"

Razanne Doll and Muslim Girl

Edward Hopper, Nighthawks

Gordon Parks, American Gothic

Cluster 3.1 Life Stories

Essay: Patricia Hampl, "I Could Tell You Stories"

Graphic Novel: Marjane Satrapi, From Persepolis, "The Veil"

Painting: Albrecht Duerer, Self Portraits

Essay: Alison Statement, "Postcards from the Edge"

Photo Essay: Jim Goldberg, Images from Raised by Wolves

Photo: Harry Benson, Jubilant Clay

Essay: Annie Dillard, from An American Childhood

Cluster 3.2 Bodies

Essay: Susan Bordo, "The Empire of Images in Our World of Bodies"

Photo Montage: On the Cover of Rolling Stone

Essay: Jose Appelton, "The Body Piercing Project"

Photo: A Ramey, Holding Cell, Maricopa County Jail

Photo: Uwe Krejci, Teenagers with Facial Piercings

Essay: Henry Louis Gates, "In the Kitchen"

Photo: Bob Marley Performing in Stockholm

Photo: Nat King Cole

Cluster 3.3 Groups and Ethnicities

Essay: Lan Tran, "Lone Stars"

Photo: Matthias Clamer, Young Men Entering Cowboy Saloon

Short story: Alice Walker, "Everyday Use"

Photo: AIDS Quilt, Washington, D.C.

Photos: Edward Curtis, A Navaho and White Duck; Gertrude Kusebier, Zitkala-Sa

Short story: Sherman Alexie, "I Hated Tonto (Still Do)"

Photo: Hulleach J. Tsinhnajinnie, Damn!

Writing About Identity

Project 3.1 Composing a Personal Memoir

Student Project: Allen Shannon, "Uncle Duane"

Project 3.2 Researching and Profiling a Person

Student Project: Billy Smith, "Gordon Parks: Using Photographs to Spark Social Change"

Additional Projects





Chapter 4 Places and Environments



Reading Texts about Places and Environments

Gallery: Places and Environments

Paris Casino, The Strip, Las Vegas

Smiley N. Poole, The Dallas Morning News, "The Water Is Rising"

David Muench, Grand Prismatic Spring, Yellowstone National Park

Melissa Ann Pinney, Disney World, Orlando, Florida

Tapei 101

Bobby Troup, "Route 66"

Richard Harrod, Cafe, Montmatre

Mark Riboud, A Street in Old Beijing

Alice Attie, From Harlem in Transition

Cluster 4.1: Places We Inhabit

Photo: Sears Catalog, The Dover

Essay: David Brooks, "Our Sprawling, Supersize Utopia"

Photos: Images from Surburban Life

Essay: Jenny Attiyeh, "My Ghost Town: A Vanishing Personal History "

Photo: Jonathan Levine, Jelly! Austin, TX

Essay: Glenn Reynolds, "The Comfy Chair Revolution"

Essay: Michael Gerson, "Where the Avatars Roam"

Essay: Ryan Bretag, Welcome to the Texas State University Second Life Campus

Cluster 4.2 Borderlands

Editorial Cartoons: On Immigration

Essay: Charles Bowden, "Our Wall"

Photo: Diane Cook and Len Jenshel, Tijuana, Mexico

Poem: Benjamin Alire Saenz, "War (in the city in which I live)"

Photo: Joe Grossinger, from El Paso Street Art

Essay: Randal C. Archibold, "Far from Home, Mexicans Sing Age-Old Ballads of New Life"

Photo: Chad Chase, Jose F. Garcia and His Son Benjamin

Cluster 4.3 Roads We Travel

Poster: Road Trip Movie Poster

Fiction: John Steinbeck, from The Grapes of Wrath

Photo: Cadillac Ranch

Fiction: Jack Kerouac, From On the Road

Photo: Jack Kerouac

Essay: Holland Carter, "On My Road"

Photos: Ben Shahn, Sign on a Restaurant, Lancaster, Ohio, 1938; Russell Lee, Man Drinking at Water Cooler in the Street Car Terminal, Oklahoma City, Oklahoma, July 1939

Writing About Places and Environments

Project 4.1: Analyzing a Representation of a Place

Student Project: Jenna Williamson, "Gainesville: Selling Small Town America"

Project 4.2: Observing and Analyzing a Public Space

Student Project: Kruti Parekh, "India: A Culinary Experience"

Additional Projects





Chapter 5 Media



Reading Texts about Media

Gallery: Surveying Media Landscape

Got Milk?

Crowd Gathered Outside An Outdoor TV Set in India

CNN/YouTube Democratic Presidential Debate

Personality Identification Playing Cards

Lewis Hine, Girl Worker in Cotton Mill

Philip Greenberg, Viagra Model Car

Human Rights Watch Web Site

Princess Mononoke Still

Scene from Survivor

Cluster 5.1 Stories of War

Interview: Gene Santoro, "A Conversation with Ken Burns"

Photo: Watching a Medic, Sicily, August 9, 1943

Web page: Public Broadcasting Service, The War Web Site

Essay: David Carr, "Telling War's Deadly Story at Just Enough Distance"

Photo: George Bush Meeting with Burned Soldier

Essay: Susan Sontag, From Regarding the Pain of Others

Photo: Nick Ut, Vietnam Napalm

Photo: Iraqi Prisoner Consoles his Son

Cluster 5.2 Film Stories over the Years

Photos: Still Images from Casablanca and North by Northwest

Essay: Amy Taubin, "Fear of a Black Cinema"

Photos: Still Images from Do the Right Thing

Essay: Brian D. Johnson, "The Collateral Damage of Crash"

Photos: Still Images from Crash

Photos: Still Images from Brokeback Mountain

Cluster 5.3 Citizens Making Media Essay: Henry Jenkins, "From YouTube to YouNiversity"

Web Page: Newbie's Guide to Literacy Theory

Photo: Oh Yeon-ho, founder of OhmyNews

Essay: Brad Stone, "MySpace Data Mining"

Essay: Scott Adams, "Giving Stuff Away on the Internet"

Cartoon: Scott Adams, Dilbert cartoon

Writing About Media Project 5.1 Exploring a Filmmaker

Student Project: Virginia Wooten, "North by NorthWest and SpellBound: Identifiably Hitchcock"

Project 5.2 Composing a Photo Essay

Student Project: Michael Lee, "Images of History: The Hmong"

Additional Writing Projects





Chapter 6 Technology and Science

Reading Texts about Technology and Science

Gallery: Technology and Science

PocketX Software, Cell Phone Instructions

LCD Screen on a Lexus GS 450h

Bar Graphs and Table, File Sharing 2002-2003

AMA Poster "Girlie Drinks, Women's Diseases"

MRI Brain Images

Kiosk with Informational Flyers

Newspaper Rock, Utah

Ready.gov images

National Geographic EarthPulse Web Site

Cluster 6.1: Mapping Knowledge

Photo: NASA, Blue Marble

Photo: Images from Blue Marble, Next Generation

Essay :Evan Ratliff, "Google Maps is Changing the Way We See the World,"

Photo: Aerial Streetview

Editorial: The Denver Post, "Now on Google Maps: You"

Poem: Elizabeth Bishop, "The Map"

Essay: Susan Neville, "On Maps and Globes"

Cluster 6.2: Life Science

Posters: Movie Posters: Frankenstein, Blade Runner: The Final Cut and Gattaca

Essay: Nicholas Wade, "Genetic Engineers Who Don't Just Tinker"

Photos: Images of Genetically Engineered Animals

Photos: Art Works from Gene(sis): Contemporary Art Explores Human Genomics

Essay: Natalie Angier, "Pursuing Synthetic Life, Dazzled by Reality"

Essay: Max Houck, "CSI Reality"

Photo: Television still from CSI: Miami

Cluster 6.3: Living in Virtual Worlds

Web page: Screenshot from Guild Wars

Essay: Andrea L. Foster, "The Avatars of Research"

Web Pages: Screenshots from SecondLife

Essay: Alan Sipress, "Does Virtual Reality Need a Sheriff?"

Essay: Steven Johnson, "This is Your Brain on Video Games"

Essay: Kevin Spivey, "Baby, You Mean the World of Warcraft to Me"

Writing About Technology and Science

Project 6.1: Explaining a New Development in Technology or Science

Student Project: Beau Faulkner, "Year Zero: A Viral Marketing Promotion"

Project 6.2: Writing a Set of Technical Instructions

Student Project: Hannah Bailey, "Fitting and Preparing Pointe Shoes"

Additional Projects





Chapter 7 Design, Style, and Culture



Reading Texts about Style, Design, and Culture

Gallery: Design, Style, and Culture

Screensaver, The Devil Wears Prada,

Greg Marting, Giros Atmos bicycle helmet

Nintendo Wii Controller

Mary J. Blige, Gap (PRODUCT) RED Collection Ad

Stills from King Kong, 1933; Poster for King Kong, 1976

Jeep Design Language: 1940-Present day

Jay B. Sauceda, "Let Me Learn Ya Somethin'"

Cluster 7.1 The Design of Everyday Things

Photo: F-16 Fighting Falcon

Essay: Michael Bierut, "To Hell with the Simple Paper Clip"

Drawing: The Freedom Chair

Interview: Pilar Viladas, "Questions for Niels Diffrient"

Photo: Le Corbusier, Villa Savoye by Le Corbusier, at Poissy, France

Essay: Cathleen McGuigan, "The McMansion Next Door: Why the American House Needs a Makeover"

Photo: "HeadOn, Apply directly to the Forehead"

Essay: Seth Stevenson, "Head Case: The Mesmerizing Ad for Headache Gel"

Cluster 7.2 The Eyes of the Beholder

Photos: Still from Dove's Campaign for Real Beauty

Essay: "The Campaign for Real Beauty Background"

Photo: Nikki Blonsky, star of the film Hairspray

Essay: Virginia Postrel, "The Truth about Beauty"

Cartoon: Christo Komarnitski, Obesity Planet

Essay: Daniel Akst, "Looks Do Matter"

Cluster 7.3 The Culture and Politics of Design

Photo: GMC Yukon Hybrid Logo

Manifesto: "First Things First Manifesto 2000"

Web page: Adbusters Web Site, Blackspot Sneakers

Essay: Linda Baker, "Salon.com asks 'Are you ready for some `unswooshing'?"

Photo: Torin Boyd for The New York Times, Japanese Vending Dress Used as Urban Camouflage

Essay: Martin Fackler, "Fearing Crime, Japanese Wear the Hiding Place"

Writing about Style, Design, and Culture

Project 7.1: Analyzing the Design of an Everyday Text

Student Project: Dylan Ellis, "June 29, 1989"

Project 7.2: Studying Design and Its Contexts

Student Project: Sean Nixon, "The Transformation of American Architecture During the 1920s and 1930s"

Additional Projects





Chapter 8 Politics and ADVOCACY



Reading Texts and Images About Politics and Advocacy

Gallery: Politics and Advocacy

Political bumper stickers

Andrew Parsons, An Iraqi Woman Shows Her Inked Finger after Casting Her Ballot in a Polling Station in Baghdad

Toddy Heisler, Reno, Nevada

PETA, Fur Is Dead Poster

Margaret Bourke-White, At the Time of the Louisville Flood

USA Today, "Debate: College Affordability" Opposing Editorials

Dick Locher, Cartoon

Screenshot From Pottercast, the Harry Potter Podcast,

Cluster 8.1 Getting Out the Vote

Ad: Urban Outfitters T-Shirt

Essay: The Onion, "Huge Democracy Geek Even Votes in Primaries"

Essay: Thomas Friedman, "Generation Q"

Essay: Courtney Martin, "Generation Overwhelmed"

Ad: "Rock the Vote" Official T-shirt

Web Page: Redeem the Vote

Web page: Voto Latino

Web page: PunkVoter

Essay: Mike Connery, "Journalist Cheat Sheet: Eleven tips for reporting the youth vote."

Cluster 8.2 The Politics of Food

Essay: Michael S. Rosenwald, "Why America Has To Be Fat"

Photos: Lauren Greenfield, Images from Thin and Camp Shane

Essay: Gary Shteyngart, "Sixty-nine Cents"

Essay: Kim Severson, "Be It Ever So Homespun, There's Nothing Like Spin"

Essay: Michael Pollan, "Why Bother?

Essay: Jonathan Rauch, "Will Frankenfood Save the Planet"

Photos: Peter Menzel and Faith D'Aluisio. Images from Hungry Planet: What the World Eats Cluster 8.3 Taking Action

Photo: Bono Speaking on Third-World Debt Relief at the U.S. Capitol

Essay: Mark Yaconelli, "Christian Megastar: Bono on Record"

Essay: David Heim, "Breakfast with Bono"

Photo: Bono Greets George W. Bush after Speaking at the National Prayer Breakfast, 2006

Essay: Paul Theroux, "The Rock Star's Burden"

Press Kit: The New York City Street Memorial Project Ghost Bike Project

Essay: Alex Williams, "Realistic Idealists"

Writing About Politics and Advocacy

Project 8.1 Analyzing a Political Argument

Student Project: Jonathan Butler "Visual Images of National Identity: British and French Propaganda Posters of the Great Way

Project 8.2 Creating a Public Service Announcement

Student Project: Meixia Huang, "Pay Attention to Them"

Additional Projects



Credits
Index