Selling
Principles and Practice
12th Edition
Published on 1. December 1988
Book
Hardback
600 pages
978-0-07-054365-2 (ISBN)
More details
Series
Edition
12th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
illustrations, index
Dimensions
Height: 250 mm
Width: 190 mm
ISBN-13
978-0-07-054365-2 (9780070543652)
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Schweitzer Classification