Planning Advertisements (RLE Advertising)
1st Edition
Published on 21. March 2013
Book
Hardback
204 pages
978-0-415-81799-8 (ISBN)
Description
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.
First published in 1935.
First published in 1935.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 16 mm
Weight
482 gr
ISBN-13
978-0-415-81799-8 (9780415817998)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Gilbert Russell
Planning Advertisements (RLE Advertising)
Book
11/2015
1st Edition
Routledge
€71.10
Shipment within 10-20 days
Gilbert Russell
Planning Advertisements (RLE Advertising)
E-Book
05/2013
1st Edition
Routledge
€64.49
Available for download
Gilbert Russell
Planning Advertisements (RLE Advertising)
E-Book
05/2013
1st Edition
Routledge
€64.49
Available for download
Person
Russell, Gilbert
Content
1. Planning an Approach to Advertisements 2. Distributing the Advertiser's Merchandise and the Advertiser's Message 3. Planning the Advertiser's Message - 1 4. Planning the Advertiser's Message - 2 5. Twenty Ways of Planning Advertisements 6. Planning Advertisements Design 7. Planning a Form Letter 8. Using the Hoardings 9. Planning a Poster 10. Planning Advertising to the Retail Trade 11. Planning Advertisement Films and Broadcasting 12. The Advertiser in Search of an Agent.