The Master Trend
How the Baby Boom Generation is Remaking America
Published on 1. January 1993
Book
Paperback/Softback
XI, 274 pages
978-0-306-44507-1 (ISBN)
Description
The Baby Boom generation is leading the nation into the future. Having elected one of its own to the White House, this generation - the largest and best educated in history - is poised to place its imprint on the 21st century. Cheryl Russell - acclaimed author of 100 Predictions for the Baby Boom and former editor-in-chief of American Demographics - meets the challenge of predicting the daunting future of this most singular of generations. Russell perceptively shows why members of the Baby Boom generation, born between 1946 and 1964, have always embraced their independence. This individualism has become the master trend of our time. But the Baby Boom generation is now finding itself in the midst of a midlife crisis as it is pulled in one direction by its sense of individualism and in another by its children. Baby Boomers, known for following the beat of their own drummer, are suddenly awakening to the urgent need to bring society together for the sake of their children's future. The Baby Boom generation prizes individualism so highly that it has become the first generation of what Cheryl Russell calls "free agents.
" Like Curt Flood - baseball's first free agent - the Baby Boomers play by their own rules. Free agents have become both the creators and the eager customers of a new, fast-paced, hotly competitive "personalized economy" that seizes on cutting-edge technologies to produce the innovative and custom-designed products and services the world so sorely needs. Will this personalized economy bring prosperity to Americans? Can the free agents of the Baby Boom generation make life better for all of us? Will they learn to work together for the good of society? Most important, what kind of society are the Baby Boomers leaving to their children? In a culture that values individualism above all, what will happen to the unprepared millions who are trapped in the ma rgins of society? In a world where the disparity between rich and poor has grown dramatically what kin
" Like Curt Flood - baseball's first free agent - the Baby Boomers play by their own rules. Free agents have become both the creators and the eager customers of a new, fast-paced, hotly competitive "personalized economy" that seizes on cutting-edge technologies to produce the innovative and custom-designed products and services the world so sorely needs. Will this personalized economy bring prosperity to Americans? Can the free agents of the Baby Boom generation make life better for all of us? Will they learn to work together for the good of society? Most important, what kind of society are the Baby Boomers leaving to their children? In a culture that values individualism above all, what will happen to the unprepared millions who are trapped in the ma rgins of society? In a world where the disparity between rich and poor has grown dramatically what kin
More details
Edition
1993 ed.
Language
English
Place of publication
New York
United States
Publishing group
Springer Science+Business Media
Target group
College/higher education
Professional and scholarly
Research
Illustrations
XI, 274 p.
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 16 mm
Weight
366 gr
ISBN-13
978-0-306-44507-1 (9780306445071)
DOI
10.1007/978-1-4899-6016-0
Schweitzer Classification
Other editions
Additional editions
E-Book
10/2013
Springer
€53.49
Available for download
Content
Introduction; The Thrill Is Gone; The Birth of the Baby Boom; The Baby Boom Breaks the Rules; The Baby Boom Hits the Wall; The First Free Agent; Technology and Individualism; The First Generation of Free Agents; The Next Generation of Free Agents; Free Agents around the World; On a Collision Course; The Personalized Economy; A Preference for Leisure; The Star System; The Working Family; The Fight against Obligations; The Marriage Market; The Baby Boom's Children; The Rise of the Matriarchal Family; Women as Kin Connectors; The Ten Commandments; The Rise of Crime; The Rise of Tolerance; The Rise of Self-Interest; Growing Old, but Not Gracefully; The End of Early Retirement; The Money Supply; The Fortunate Few; Old and Alone; Improving Health; Spiritual Therapy; The Final Judgment; Notes; Index