50 Management Ideas You Really Need to Know
Published on 2. August 2012
Book
Paperback/Softback
240 pages
978-1-78087-583-5 (ISBN)
Description
In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (UK-trade)
Dimensions
Height: 216 mm
Width: 136 mm
Thickness: 20 mm
Weight
261 gr
ISBN-13
978-1-78087-583-5 (9781780875835)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Edward Russell-Walling
50 Management Ideas You Really Need to Know
E-Book
03/2008
Quercus Publishing
€3.99
Available for download
Previous edition
Edward Russell-Walling
50 Management Ideas You Really Need to Know
Book
04/2008
Quercus Publishing
€34.87
Article exhausted; check for reprint
Person
Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.
Content
Introduction. Adhocracy. Balanced scorecard. Benchmarking. Blue ocean strategy. Boston matrix. BPR. Brand. Channel management. Core competence. Corporate governance. Corporate social responsibility. Corporate strategy. Costs of complexity. Customer relationship management. Decentralization. Diversification. The 80:20 principle. Empowerment. Entrepreneurship. Experience curve. The five forces of competition. The four Ps of marketing. Globalization. Innovation. Japanese management. The knowledge economy. Leadership. Lean manufacturing. The learning organization. The long tail. Loyalty. Management by objectives. Market segmentation. Mergers and acquisitions. Organizational excellence. Outsourcing . Project management. Scientific management. Six Sigma. Stakeholders. Strategic alliances. Supply chain management. Systems thinking. Theories X & Y (and Theory Z). Tipping point. Total quality management. Value chain. War and strategy. Web 2.0. What business are you really in? Biographical Notes. Glossary. Index.